Corey McPherson Nash


Strong families. Strong life.

Boston non profit The Home for Little Wanderers offers some of the area’s most innovative and far-reaching services for disadvantaged youth. But many people’s perceptions of The Home were stuck back in the 19th century, when it was founded. Awareness of the organization’s depth and breadth of programs was low, especially among younger and more sophisticated potential donors. Meanwhile, thanks to the recession, grants were drying up.

The Home asked Corey to help them update and re-energize their brand positioning to better reflect the huge impact their organization has on vulnerable kids and families. The challenge was to do this without abandoning the Home’s name or discounting its 200-year history.

Outcomes


Won 2013 Interactive Media Association Outstanding Achievement (Pregnancy/Baby)

”Corey’s consultative, thoughtful approach throughout the process turned a daunting task into an exciting opportunity to re-examine who we are; it allowed us to build consensus and achieve internal support for our new look and feel. In fact, when we showed the new brand video to staff at a town hall meeting there was a very emotional response because it captured the value of The Home’s work. It was a pleasure working with the Corey team through all phases of the project – they were true partners in the process. They understood our challenges and their strategic and creative approach enabled us to achieve our goal.”

—Joan Wallace-Benjamin, President & Chief Executive Officer

Corey +
The Home
for Little Wanderers

After exploring the current perceptions of The Home, Corey created a new, more contemporary logo and a tagline that reflected the organization’s mission, and the results of its work: Strong Families. Strong Life. We also created a poster and video manifesto to bring the new brand positioning to life.

  • Brand Identity
  • Brand Manifesto Video
  • Comprehensive rebranding strategy
← Our Work