Strong families. Strong life.
Boston non profit The Home for Little Wanderers offers some of the areas most innovative and far-reaching services for disadvantaged youth. But many peoples perceptions of The Home were stuck back in the 19th century, when it was founded. Awareness of the organizations depth and breadth of programs was low, especially among younger and more sophisticated potential donors. Meanwhile, thanks to the recession, grants were drying up.
The Home asked Corey to help them update and re-energize their brand positioning to better reflect the huge impact their organization has on vulnerable kids and families. The challenge was to do this without abandoning the Homes name or discounting its 200-year history.
Won 2013 Interactive Media Association Outstanding Achievement (Pregnancy/Baby)
Coreys consultative, thoughtful approach throughout the process turned a daunting task into an exciting opportunity to re-examine who we are; it allowed us to build consensus and achieve internal support for our new look and feel. In fact, when we showed the new brand video to staff at a town hall meeting there was a very emotional response because it captured the value of The Homes work. It was a pleasure working with the Corey team through all phases of the project they were true partners in the process. They understood our challenges and their strategic and creative approach enabled us to achieve our goal.
President & Chief Executive Officer
← Our Work
for Little Wanderers
After exploring the current perceptions of The Home, Corey created a new, more contemporary logo and a tagline that reflected the organizations mission, and the results of its work: Strong Families. Strong Life. We also created a poster and video manifesto to bring the new brand positioning to life.
- Brand Identity
- Brand Manifesto Video
- Comprehensive rebranding strategy