Corey McPherson Nash

Corey worked with the prestigious New England Journal of Medicine (NEJM) to create an integrated advertising campaign promoting NEJM digital features and services. Corey developed the copy and the creative for the campaign which included online and print ads as well as interactive landing pages.

The integrated ad campaign promotes digital features and services to readers of its print publication. Our goals were to create and foster awareness of key online and digital NEJM features and services, drive engagement with those digital features and services via NEJM email properties and to emphasize NEJM brand attributes - "accessible", "clinically relevant", and "multi platform."

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Over the past five years, Corey has been privileged to work with the New England Journal of Medicine and NEJM Group to develop a full range of thoughtful and strategic brand communications. By capturing the spirit of continuous learning and improvement that drives medical professionals, Corey has created engaging and authentic communications that position NEJM as the most authoritative source for new medical knowledge and clinical best practices.

  • Brand Strategy
  • Messaging
  • Collateral
  • Digital Strategy and Design
  • Campaigns
  • Tracking and Performance
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