Corey McPherson Nash


Parenting Starts Here.

What happens when your brand is ready to grow up? Isis Parenting had built a trusted brand in Massachusetts as a provider of prenatal and parenting classes, and high quality products for expectant parents, babies, toddlers and new families.

Then, Isis achieved a new brand milestone: they began a partnership with Babies"R"Us to create “Isis Nests” within the BRU retail environment at multiple store locations. The Nests bring Isis Parenting’s education, support and services to BRU customers – and introduce Isis to a new, national audience. Isis turned to Corey for brand strategy help, both online and on land, as they took their brand national.

Outcomes


“Corey quickly brought the right team and resources to the table to hit our deadlines. They were adept at navigating not only the Isis requirements and constraints, but also serving as a third partner in the execution of the design with our website vendor.”

— Heather Coughlin,
President and CEO, Isis

Corey + Isis

Corey developed a print and digital strategy to introduce the Isis story to new markets and audiences outside of Massachusetts. We expanded on the original brand positioning, vocabulary and voice we’d helped create for Isis showcasing a new home page and an interactive narrative presenting the breadth and depth of their offerings, making sure the brand remained playful, fun and true to the organization’s values and vision even as it left its nest.

  • Brand Architecture
  • Brand Identity
  • Brand Socialization
  • Brand Strategy
  • Collateral
  • Creative Strategy
  • Digital Strategy and Design
  • Mobile and Web Development
  • Systems Design
  • User Experience
← Our Work