Rules and Tools
The Department of Advancement Communications and Marketing (AC&M) at Boston College creates fundraising campaign materials for every division and department of the university that needs them. Basically, theyre BCs advertising and marketing agency. So were simpatico right off the bat.
Its AC&Ms responsibility to make sure that all of BCs fundraising communications, no matter where in the institution they come from, are on brand and on message. But thats easier said than done when youre courting so many different audiences - from parents of undergrads to young alumni to grad students to the old guard.
Corey was expert in leading a thoughtful process that led us to reflect on our annual giving brand strategically and unify it systematically. The brand guidelines they created have resulted in efficient and cohesive development of our advancement communications across all touch points.
— Lisa Rowan-Gillis,
Executive Director, Advancement Communications and Marketing, Office of University Advancement, Boston College
← Our Work
For BC, Corey created a comprehensive "Rules and Tools" brand guidelines, outlining visual standards, building a brand architecture, and crafting a messaging system for BCs annual giving brand. The result: More compelling, consistent and cohesive development of advancement communications.
- Brand Strategy
- Brand Identity
- Systems Design
- User Experience