Corey McPherson Nash




Rules and Tools

The Department of Advancement Communications and Marketing (AC&M) at Boston College creates fundraising campaign materials for every division and department of the university that needs them. Basically, they’re BC’s advertising and marketing agency. So we’re simpatico right off the bat.

It’s AC&M’s responsibility to make sure that all of BC’s fundraising communications, no matter where in the institution they come from, are on brand and on message. But that’s easier said than done when you’re courting so many different audiences - from parents of undergrads to young alumni to grad students to the old guard.

Outcomes


“Corey was expert in leading a thoughtful process that led us to reflect on our annual giving brand strategically and unify it systematically. The brand guidelines they created have resulted in efficient and cohesive development of our advancement communications across all touch points.”

— Lisa Rowan-Gillis,
Executive Director, Advancement Communications and Marketing, Office of University Advancement, Boston College

Corey +
E Ink

For BC, Corey created a comprehensive "Rules and Tools" brand guidelines, outlining visual standards, building a brand architecture, and crafting a messaging system for BC’s annual giving brand. The result: More compelling, consistent and cohesive development of advancement communications.

  • Brand Strategy
  • Messaging
  • Brand Identity
  • Systems Design
  • Collateral
  • User Experience
← Our Work