Corey McPherson Nash






Safe. Smart. Driven.

Agero is a leading provider of connected vehicle solutions, roadside assistance and claims management, with an excellent reputation in the OEM auto and insurance industries. They’re also known for being out in front when it comes to emerging technologies. (When we heard Agero had recently introduced the nation’s first mobile electronic vehicle charger, both the car lovers and the die hard environmentalists in our ranks swooned a little.)

Agero was the result of a merger between Cross Country Automotive Services and its affiliate company, the ATX Group. They needed a new brand positioning that not only reflected their vision and values, but was flexible enough to accommodate their multiple offerings – and additional offerings sure to come down the road.

Outcomes


In 2013, a stronger-than-ever Agero sold its Connected Vehicle Systems Division to Sirius XM radio for $530 million, cash.

Corey + Agero

Cross Country Automotive Services tapped Corey shortly after its merger with ATX to create a new brand, logo and tagline, web development and complete brand architecture that reflected their brand positioning: Agero keeps you safe and smart. We did all that, plus a brand manifesto video, too.

  • Brand Architecture
  • Brand Identity
  • Brand Positioning
  • Brand Socialization
  • Brand Strategy
  • Campaigns
  • Collateral
  • Communication Strategy
  • Creative Strategy
  • Digital Strategy and Design
  • Messaging
  • Mobile and Web Development
  • Naming and Tagline Development
  • Product Naming
  • Systems Design
  • User Experience
  • Video
← Our Work