Corey McPherson Nash







Get It All

Atlantic Broadband (ABB) is one of those lucky companies. Solid brand. Steady growth. Great team. They make doing business look easy.

When a big opportunity to penetrate a highly competitive market came, ABB turned to Corey to devise strategy to capitalize quickly while using the chance to learn exactly what message and product offering resonated with new customers. Corey created ABBs first intricate digitally focused marketing campaign (microsite, ads, landing pages, TV, radio, print and out of home) that accurately measured the most effective messaging, product bundle and creative approach down to the household.

Outcomes


Click Through Rate (CTR) increased by nearly 15%

Home page and sign-up page traffic reached all time high

Corey + Atlantic Broadband

Corey began working with ABB in 2003 initially with the design and development of the website. Quickly, the relationship expanded to include direct mail campaigns to support new customer acquisition and grow the existing customer base. Corey created the brand strategy, systems design and web site for a sister company, Grande Communications. ABB and Corey have enjoyed a nine-year partnership based on confidence and trust.

  • Brand Strategy
  • Brand Identity
  • Campaigns
  • Digital Strategy and Design
  • Web Development
  • Tracking and Performance
  • Collateral
← Our Work