Corey McPherson Nash




World Ready

Brandeis International business school (IBS) serves an international student body from across the U.S. and all over the world. The goal for its branding project was to connect the school’s brand directly with its applicants, undergraduates, grad students, and faculty. Beginning with the development of its brand positioning, messaging and visual identity, Brandeis IBS partnered with Corey to design a new, fully optimized, responsive website and an accompanying brochure which capture the school’s authenticity and distinctiveness.

Integral to the project’s success was the thoughtful way in which Corey juxtaposed the school’s vibrant, multicultural, and global characteristics with a clean, uncluttered and accessible online experience. In addition, a cross-functional team was assembled which brought together participants from across the campus and beyond—from students, alumni, faculty, staff and friends. The visual dialogue characterizes the intellectually stimulating and passionately engaging Brandeis IBS community.

Finally, to assist IBS in its future brand management, Corey developed comprehensive brand guidelines outlining the school’s standards, specifications, and usage of its brand identity—from messages to mobile interface.

Corey + Brandeis International Business School

Ranked as one of the best business schools by The Economist and Princeton Review, Brandeis International Business School (IBS) envisioned a brand commensurate with its intellectual and international prestige. The collaboration with Corey resulted in our recommendation of “World Ready”— a position that speaks to the essence of a Brandeis IBS education— students acquire real world skills which allow them to succeed across borders and cultures upon graduation.

  • Brand Messaging
  • Tagline Development
  • Brand Identity System
  • User Interface
  • Responsive Website
  • Mobile Usability Testing
  • Brochure
  • Brand Guidelines
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