Corey McPherson Nash was honored to have its work for The Boston Museum appear in a segment on WCVB news last week. The poster campaign appears on the MBTA Blue Line trains throughout the summer and highlights the work done by students and teachers at East Boston’s Umana School Academy researching the urban history of Boston and the MBTA.

“On Track with Boston History” MBTA Campaign Feature from Corey, McPherson & Nash on Vimeo.

In March 2007, we discussed the Boston Brand. On the one hand Boston has enormous pride – the lofty institutions of Harvard and MIT, the hotbed of medical and technical talent and innovation, the hometown of the Kennedy’s (and now Deval Patrick), the Patriots and the Red Sox (underdogs make a comeback), but on the other hand, we’ve lost a lot of our institutional business pride to national players - P&G bought Gillette, the Wang won’t show “Boston Ballet’s Nutcracker” anymore because of declining ticket sales and it has been replaced with “The Rockettes”, Bay Bank and Bank Boston are gone, Jordan Marsh and Filene’s are gone, etc.

The panel discussion was with the leading figures from Boston’s cultural, VC and brand world. Joe Spaulding from the Wang [now Citi] Center, George Bell from General Catalyst, John Carroll from the media and Kathy Sherbrooke from the business world. Listen to the event and let us know your thoughts.

On iTunes