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	<title>What is Thoughtful?</title>
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	<pubDate>Tue, 09 Mar 2010 21:11:07 +0000</pubDate>
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		<title>The Intersection of Branding and Social Media</title>
		<link>http://www.corey.com/whatisthoughtful/2010/03/09/the-intersection-of-branding-and-social-media/</link>
		<comments>http://www.corey.com/whatisthoughtful/2010/03/09/the-intersection-of-branding-and-social-media/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:11:07 +0000</pubDate>
		<dc:creator>cklaehn</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=226</guid>
		<description><![CDATA[
Chris Klaehn, Partner and Director of Brand Strategy at Corey McPherson Nash (Corey) joined Dave Fish, CEO, IMN, to discuss the role social media plays in branding in this podcast. Klaehn references several thoughtful relevant examples of brands engaging in social media and also offers up tips on developing a social media strategy for your [...]]]></description>
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		<item>
		<title>A Rotten Apple</title>
		<link>http://www.corey.com/whatisthoughtful/2010/02/24/a-rotten-apple/</link>
		<comments>http://www.corey.com/whatisthoughtful/2010/02/24/a-rotten-apple/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 20:48:14 +0000</pubDate>
		<dc:creator>anaddaff</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[ipad]]></category>

		<category><![CDATA[naming]]></category>

		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=219</guid>
		<description><![CDATA[
When Apple launched the much-anticipated iPad last month, Twitter and the blogosphere went crazy discussing the new product. But the attention was probably not what Apple was banking on.
The product name received as much, if not more, attention than the product features and pricing. While Apple was clearly trying to tie the name to its [...]]]></description>
		<wfw:commentRss>http://www.corey.com/whatisthoughtful/2010/02/24/a-rotten-apple/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Effective Use of Social Media for Independent Schools</title>
		<link>http://www.corey.com/whatisthoughtful/2010/02/01/effective-use-of-social-media-for-independent-schools/</link>
		<comments>http://www.corey.com/whatisthoughtful/2010/02/01/effective-use-of-social-media-for-independent-schools/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 20:47:07 +0000</pubDate>
		<dc:creator>mmcpherson</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[admissions]]></category>

		<category><![CDATA[alumni]]></category>

		<category><![CDATA[independent schools]]></category>

		<category><![CDATA[private schools]]></category>

		<category><![CDATA[slideshare]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=216</guid>
		<description><![CDATA[
View more presentations from Corey McPherson Nash.

A presentation by Michael McPherson at the 2010 CASE District 1 Conference in Boston on January 28, 2010
Learn how independent schools are leveraging online communities such as blogs, Facebook, Twitter, Ning, LinkedIn, Flickr, YouTube, and Vimeo to support recruiting, fundraising, and alumni networking efforts. The session will review the [...]]]></description>
		<wfw:commentRss>http://www.corey.com/whatisthoughtful/2010/02/01/effective-use-of-social-media-for-independent-schools/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Corey McPherson Nash Powers Monster Website</title>
		<link>http://www.corey.com/whatisthoughtful/2010/01/26/corey-mcpherson-nash-powers-monster-website/</link>
		<comments>http://www.corey.com/whatisthoughtful/2010/01/26/corey-mcpherson-nash-powers-monster-website/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:23:48 +0000</pubDate>
		<dc:creator>anaddaff</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[CMN News]]></category>

		<category><![CDATA[demo]]></category>

		<category><![CDATA[interactive]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[ux]]></category>

		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=212</guid>
		<description><![CDATA[
In today&#8217;s jobless recovery, applying for jobs and hiring employees is stressful. Job seekers send resumes out hoping their document will rise to the top of the pile, but not very confident it will. And employers prepare themselves to slog through applications hoping to find the right match.
In the midst of this tense environment, Monster.com, [...]]]></description>
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		</item>
		<item>
		<title>Effective School Marketing</title>
		<link>http://www.corey.com/whatisthoughtful/2010/01/07/effective-school-marketing/</link>
		<comments>http://www.corey.com/whatisthoughtful/2010/01/07/effective-school-marketing/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 22:56:10 +0000</pubDate>
		<dc:creator>anaddaff</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[education]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[schools]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=208</guid>
		<description><![CDATA[Stratospheric tuition. Escalating costs. Shifting demography. Expanding choice. These and other numerous external factors can potentially damage, or even deplete, the new student prospect pool, so schools must pay more attention than ever before to marketing concerns. While many equate marketing with advertising and promotion, making the most of external initiatives begins with a cohesive [...]]]></description>
		<wfw:commentRss>http://www.corey.com/whatisthoughtful/2010/01/07/effective-school-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>In a New Age, All Women Need to Work Together</title>
		<link>http://www.corey.com/whatisthoughtful/2010/01/06/in-a-new-age-all-women-need-to-work-together/</link>
		<comments>http://www.corey.com/whatisthoughtful/2010/01/06/in-a-new-age-all-women-need-to-work-together/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:29:10 +0000</pubDate>
		<dc:creator>anaddaff</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=204</guid>
		<description><![CDATA[
Whether it’s baseball, climate change or Taylor Swift, each generation needs to know enough to follow a conversation about current events and a little pop culture. Cruise Hulu and read the Huffington Post, no matter how old you are.
And don’t make assumptions about younger men based on older ones: The younger set cooks, are engaged [...]]]></description>
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		</item>
		<item>
		<title>To Celebrate the Season of Sharing&#8230;</title>
		<link>http://www.corey.com/whatisthoughtful/2009/12/21/to-celebrate-the-season-of-sharing/</link>
		<comments>http://www.corey.com/whatisthoughtful/2009/12/21/to-celebrate-the-season-of-sharing/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:39:52 +0000</pubDate>
		<dc:creator>revans</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=201</guid>
		<description><![CDATA[
To celebrate the season of sharing, this year we&#8217;ve made a contribution to The Food Project in honor of all of our clients past and present. To see what this thoughtful organziation does for communities and youth, visit www.thefoodproject.org
Enjoy these recipes from TFP&#8217;s farmers. And please share and show your own recipes right here on [...]]]></description>
		<wfw:commentRss>http://www.corey.com/whatisthoughtful/2009/12/21/to-celebrate-the-season-of-sharing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Branded Tweets</title>
		<link>http://www.corey.com/whatisthoughtful/2009/12/08/branded-tweets/</link>
		<comments>http://www.corey.com/whatisthoughtful/2009/12/08/branded-tweets/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 14:46:27 +0000</pubDate>
		<dc:creator>revans</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=198</guid>
		<description><![CDATA[
A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or product names.  This presents a new challenge for the keeper of the brand. The growth of social media tools means that brand messages are no longer delivered via a top-down, one-way channel. Instead, constituents are [...]]]></description>
		<wfw:commentRss>http://www.corey.com/whatisthoughtful/2009/12/08/branded-tweets/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mixed Emotions at the RMV</title>
		<link>http://www.corey.com/whatisthoughtful/2009/11/30/mixed-emotions-at-the-rmv/</link>
		<comments>http://www.corey.com/whatisthoughtful/2009/11/30/mixed-emotions-at-the-rmv/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 19:48:08 +0000</pubDate>
		<dc:creator>anaddaff</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[CMN News]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[massrmv]]></category>

		<category><![CDATA[rmv]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=192</guid>
		<description><![CDATA[
Everyone has the same feeling about going to the RMV-pure and unadulterated dread. This is one brand whose equity has always been immersed in all things bleak and negative.
Like a well informed citizen who can&#8217;t tolerate waiting in lines, I checked the RMV Web site (a noble attempt to elevate the RMV brand but who&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.corey.com/whatisthoughtful/2009/11/30/mixed-emotions-at-the-rmv/feed/</wfw:commentRss>
		</item>
		<item>
		<title>American Judge</title>
		<link>http://www.corey.com/whatisthoughtful/2009/11/16/american-judge/</link>
		<comments>http://www.corey.com/whatisthoughtful/2009/11/16/american-judge/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:50:20 +0000</pubDate>
		<dc:creator>alazuk</dc:creator>
		
		<category><![CDATA[CMN News]]></category>

		<category><![CDATA[awards]]></category>

		<category><![CDATA[mitx]]></category>

		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.corey.com/whatisthoughtful/?p=190</guid>
		<description><![CDATA[Recently, I had the opportunity to help judge the 14th annual MITX Interactive Awards. You can see the list of finalists here. The winners will be announced November 17 at an awards ceremony at the Boston Marriott Copley Place. The MITX Interactive Awards honor the best interactive work from New England&#8217;s digital marketing &#38; media [...]]]></description>
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