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Thoughtful Branding and Design

August 26, 2010

What We’re Reading (and Watching) This Week

The 2010 Inc. 5000: The Top 10 Women Entrepreneurs - via Inc.

New Kindle Leaves Rivals Farther Back - via The New York Times

For A Fee, Digital Dirt Can Be Buried - via Boston.com

The Augmented City via Keiichi Mastuda

Textbooks Up Their Game - via The Wall Street Journal

Design a Better Ballot via The New York Times City Room Blog

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August 5, 2010

What We’re Reading This Week

A Bike-Powered Mobile Coffee Shop Brews the Most Sustainable Cup in New York - via MSN’s GOOD Blog

E-Books Fly Beyond Mere Text - via New York Times

Shopkick: Checking In Before Checking Out - via BrandChannel

40 billionaires pledge to give away half of wealth - via MSNBC.com

You Scream, I Scream … at the Price of Ice Cream - via New York Times

January 6, 2010

In a New Age, All Women Need to Work Together

Whether it’s baseball, climate change or Taylor Swift, each generation needs to know enough to follow a conversation about current events and a little pop culture. Cruise Hulu and read the Huffington Post, no matter how old you are.

And don’t make assumptions about younger men based on older ones: The younger set cooks, are engaged parents and can converse about a broad array of topics.

Also, keep in mind that with the possible exception of your own children, no one wants you as a parent. Your requests should have demonstrable merit and be made in a collegial fashion.

When you disagree with an idea, try asking questions that elicit more detailed thought about what’s been proposed. “Because I said so” works only if you are signing the paychecks, but it also creates subversive activities. There’s a reason TV’s “The Office” is so popular.

Younger women have grown up with rights older women lacked. Older women had to have their husband’s permission to get a library card; the younger ones believe real freedom means choosing to do what you want, regardless of how it may look to others. It is sometimes a naive perspective, but that freedom is the reason we all fight for equal pay.

Former Secretary of State Madeleine Albright once said, “There is a special place in hell for women who don’t help other women.” If ever there was a summary of the wisdom we can take from earlier generations, Ms. Albright said it.

With the resonation of her words among the latest generation of women to enter the corporate world, we’re reminded that, although we have reached these heights, we must keep climbing. But only when we truly learn to work with, not against, each other can we all reach the universally sought-after summit.

And remember that so much of what we need do, in the great scheme of the universe, is a bit absurd. If you can laugh about it, and even make others laugh, you can get through the rough spots – together.

This article, by Carole J. Fuller, Andrea Naddaff and Amanda Zantal-Wiener, originally appeared in the Boston Herald on January 1, 2010

Carole J. Fuller is senior donor relations officer, development, at Smith College. Andrea Naddaff is vice president of business development and a partner at Corey McPherson Nash and Amanda Zantal-Wiener consults with the firm. Fuller hired Naddaff early in her career and then Naddaff hired Zantal-Wiener.

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December 21, 2009

To Celebrate the Season of Sharing…

Corey McPherson Nash's 2009 Holiday Cards

To celebrate the season of sharing, this year we’ve made a contribution to The Food Project in honor of all of our clients past and present. To see what this thoughtful organziation does for communities and youth, visit www.thefoodproject.org

Enjoy these recipes from TFP’s farmers. And please share and show your own recipes right here on our our blog!

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December 8, 2009

Branded Tweets

Twitter Logo

A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or product names.  This presents a new challenge for the keeper of the brand. The growth of social media tools means that brand messages are no longer delivered via a top-down, one-way channel. Instead, constituents are playing a much more active role in shaping a brand’s identity.

This may be good news. PSU associate professor Jim Jansen said he was actually surprised by the percentage of favorable comments people tweeted. But that doesn’t mean brand managers don’t need to pay attention. Because savvy marketers know, there is plenty to gain from engaging with customers via social media.

To survive in today’s economy, marketers need to redefine how they control messages and brand identity. In the past, control meant fastidiously managing and protecting all aspects of a company’s identity from logo to packaging to press releases and website. Marketing departments spent time and money creating style guides and designating corporate colors and fonts. All of that matters still today. But what also matters is how a brand “controls” the dialogue it has with its customers. Influence is the currency of social media. And influence, is the new control.

To gain influence, brands must be online. They need to embrace social media, because the people that matter to the brand are. And, they must engage in a way that is authentic, open and transparent. Influence may feel like ceding control by allowing the new brand ambassadors – the connected customers to spread the word – positive or negative. But actually, the benefits can far outweigh the risks.

This post originally appeared on EdSocialMedia.

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