Comments on: CMN’s Six Rules for Social Media http://www.corey.com/whatisthoughtful/2009/01/20/cmns-six-rules-for-social-media/ Fri, 10 Sep 2010 09:38:13 +0000 http://wordpress.org/?v=2.6.1 By: revans http://www.corey.com/whatisthoughtful/2009/01/20/cmns-six-rules-for-social-media/#comment-25 revans Mon, 26 Jan 2009 22:18:49 +0000 http://www.corey.com/whatisthoughtful/?p=131#comment-25 It will be interesting to see how reluctant users begin to get drawn into social networks. The adoption rate for email back in the early 90s was a fairly steep curve. As the business benefits become more obvious (e.g., networking, knowledge gathering, generating buzz) more people will buy-in. Even my mother (in her 60s) is now following me on Facebook. It makes our weekly phone conversations that much more rich because she knows more about what I've been doing and working on. It will be interesting to see how reluctant users begin to get drawn into social networks. The adoption rate for email back in the early 90s was a fairly steep curve. As the business benefits become more obvious (e.g., networking, knowledge gathering, generating buzz) more people will buy-in.

Even my mother (in her 60s) is now following me on Facebook. It makes our weekly phone conversations that much more rich because she knows more about what I’ve been doing and working on.

]]> By: Susannah Abbott http://www.corey.com/whatisthoughtful/2009/01/20/cmns-six-rules-for-social-media/#comment-23 Susannah Abbott Wed, 21 Jan 2009 21:46:07 +0000 http://www.corey.com/whatisthoughtful/?p=131#comment-23 The question about whether Twitter, Facebook, and other online social networks are professional tools is a good one. An increasing number of people are using social media for business, so I'd encourage reluctant users to get familiar with them. I think they're here to stay! As for whether they're productive, it depends on how you use them. I could definitely see how they could be a real distraction during the work day, but email and phone calls can also be distracting. It's all about finding ways to keep the distraction at bay. Judging from the results of a recent Pew Research Center survey (http://pewresearch.org/pubs/1079/social-networks-grow), which shows that only 30% of online adults ages 33 - 44 belong to an online social network, marketers looking to reach people in that demographic will have to continue to rely on more traditional media outlets in addition to social networks -- at least for now! The question about whether Twitter, Facebook, and other online social networks are professional tools is a good one. An increasing number of people are using social media for business, so I’d encourage reluctant users to get familiar with them. I think they’re here to stay!

As for whether they’re productive, it depends on how you use them. I could definitely see how they could be a real distraction during the work day, but email and phone calls can also be distracting. It’s all about finding ways to keep the distraction at bay.

Judging from the results of a recent Pew Research Center survey (http://pewresearch.org/pubs/1079/social-networks-grow), which shows that only 30% of online adults ages 33 - 44 belong to an online social network, marketers looking to reach people in that demographic will have to continue to rely on more traditional media outlets in addition to social networks — at least for now!

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