April 9, 2009

Teaching Brand

Michael McPherson speaks at UMass Boston

We recently completed work on a branding and visual identity system for the University of Massachusetts Boston, nationally recognized as a model of excellence for urban universities.

UMass Boston prides itself on being a major academic enterprise, and a “research university with a teaching soul”. Our charge was to communicate the proud confidence UMass Boston has as a powerful public resource for the State and for the local communities. We created a brand architecture and brand standards so the institution is now able to present a unified verbal and visual message.

On December 4th, I led an information and training session for members of the UMass Boston community involved in marketing-related communications. Both a video of the information session and our downloadable brand manual are available on the UMass Web site.

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