June 20, 2011
Sprezzatura
Posted by Emily Bottis at 12:34 pm | Comments (3)
When discussing new technologies with clients and peers I often hear the importance of not building “technology for technology’s sake”. I agree that this should be prevented but I prefer to think positively and speak about how we want technology to work instead of how we don’t want it to work. In doing this, I use the word Sprezzatura.









