March 1, 2008
The Marketing of Corporate Social Responsiblity
The following article by Chris Klaehn, Partner and Director of Account Strategy, appeared in The Boston Herald Business Today section on March 1, 2008.
Is our collective preoccupation with corporate social responsibility — judging companies by their contributions as good corporate citizens — a fad, a flash in the pan, a passing fancy? According to the prevailing wisdom, integrity pays. It pays to be the good guy; it pays to be socially responsible.
