March 19, 2010
Beyond Branding
UCDA Design Summit 2010 Keynote
Keynote presentation by Chris Klaehn in Nashville at the 2010 UCDA Design Summit
Tag: Social Media
March 19, 2010
Beyond Branding
March 16, 2010
Social Media brings down the Maytag brand
Posted by Andrea Naddaff at 9:08 am | Comments (0)
We’ve mentioned here before that women comprise 51 percent of the population and control at least 85 percent of consumer purchasing power. Couple that with statistics from BlogHer that 42 million women in the United States (roughly 53 percent of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. These online women are spending less time with traditional media like television, newspapers and magazines.
March 9, 2010
The Intersection of Branding and Social Media
Posted by Chris Klaehn at 3:11 pm | Comments (0)
Chris Klaehn, Partner and Director of Brand Strategy at Corey McPherson Nash (Corey) joined Dave Fish, CEO, IMN, to discuss the role social media plays in branding in this podcast. Klaehn references several thoughtful relevant examples of brands engaging in social media and also offers up tips on developing a social media strategy for your brand. Do you agree or is Chris full of soup?
February 1, 2010
Effective Use of Social Media for Independent Schools
Posted by Michael McPherson at 2:47 pm | Comments (1)
November 2, 2009
A Lesson From Letterman
Posted by Andrea Naddaff at 2:01 pm | Comments (1)
When David Letterman sat behind his famous desk, faced his viewers, and told them he had had confessed to having several affair with his female staff, the news media and blogosphere went wild. Media analysts, feminists, workplace experts –all weighed in with what this would mean for the late night fixture’s career. But those of us who practice and follow social media, could predict the outcome: the scandal would not hurt, the talk show star’s ratings.
June 30, 2009
Avoid the Traps of Corporate Blogging
Posted by Ryan Evans at 5:05 pm | Comments (0)
Blogging for your company can quickly become a trap. CEOs who agree to blog regularly often run out of time or desire. Or you might delegate blogging to a lower-level marketing person who doesn’t really ‘get’ your company. If you follow a few simple rules, your blog can be on the road to success.
March 18, 2009
Our Clients Talk Back on Social Media
Posted by Ryan Evans at 8:09 am | Comments (1)
Last week over 50 clients of Corey McPherson Nash gathered to hear Chris Klaehn and Ryan Evans speak on leveraging social media to enhance branding and business goals. Conversation was lively in the room, but it was also lively online. Here are some highlights from the live tweeting that went on during the event:
January 20, 2009
CMN’s Six Rules for Social Media
Posted by Chris Klaehn at 3:49 pm | Comments (2)
What do the Obama campaign and Motrin have in common? They both utilize social media. The difference, however, is the Obama campaign has leveraged the power of social media for mobilizing its audience, and Motrin misfired by upsetting its audience. Both offer important lessons for us as we navigate the “Wild West” stage of social media.
