January 20, 2009
CMN’s Six Rules for Social Media
Posted by Chris Klaehn at 3:49 pm | Comments (2)
What do the Obama campaign and Motrin have in common? They both utilize social media. The difference, however, is the Obama campaign has leveraged the power of social media for mobilizing its audience, and Motrin misfired by upsetting its audience. Both offer important lessons for us as we navigate the “Wild West” stage of social media.
