Our thoughtful meter is our own custom designed way to evaluate how thoughtful the world is. On any given day, the component searches for the word "thoughtful" by analyzing social media and weighs the use of the word to determine the day's overall value.

How cool is that?

Corey McPherson Nash

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Tag: coffee

December 17, 2010

Q & A with Keurig VP & General Manager- At Home Division, John F. Whoriskey

Q&A / Consumer / Branding, Physical, Visual Identity

Posted by Andrea Naddaff at 4:17 pm | Comments (0)

Corey has enjoyed the great privilege to work with Keurig over the past two years on a number of branding initiatives for their At Home and their Away From Home divisions. Our work has run the gamut from brand strategy and corporate identity to packaging, direct mail and ads. We sat down with John Whoriskey, Vice President, General Manager of Keurig Coffee’s At Home division, to hear his thoughts on how Corey helped perk up the Keurig brand.

1. What most impressed you about Corey’s pitch to Keurig?