May 26, 2010
Your Brand is a Verb – An Example
Posted by Emily Bottis at 1:59 pm | Comments (0)
Andrea Naddaff is writing a series of tips targeted for small business owners for Business Week. The first tip titled, “Your Brand Is a Verb, Not a Noun” was published last week.
I was asked to write about my favorite brand that is most definitely a verb. And I selected Swatch – throw out your outdated memories of Swatch from the 80′s – the cheap plastic watch is alive – and doing well.
