“We looked at members of the Corey team as experts in the field but also, in many ways, as colleagues. This was particularly helpful during the process of questioning, discovery, and decision-making. We never felt like we were “on the clock” with the firm and always felt like we were a top priority.” Dr. James Tracy

This past year, Corey has had the pleasure of designing award-winning messaging and recruitment materials for Cushing Academy. We sat down with Dr. James Tracy, Headmaster, Cushing Academy, to hear his thoughts on how Corey’s branding, “Learning at the Leading Edge,” helped in positioning Cushing as a leader in preparing students for the unprecedented challenges in the 21st century.

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Corey has enjoyed the great privilege to work with Keurig over the past two years on a number of branding initiatives for their At Home and their Away From Home divisions. Our work has run the gamut from brand strategy and corporate identity to packaging, direct mail and ads. We sat down with John Whoriskey, Vice President, General Manager of Keurig Coffee’s At Home division, to hear his thoughts on how Corey helped perk up the Keurig brand.

1. What most impressed you about Corey’s pitch to Keurig?

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UCDA Design Summit 2010 Keynote

Keynote presentation by Chris Klaehn in Nashville at the 2010 UCDA Design Summit

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