September 30, 2014

Q&A with Paige Brewster, Director of Admission and Financial Aid, Boston University Academy

Paige Brewster-BUA Dir Admission & Fin Aid

 

” … We found the breadth of Corey’s work to be really appealing rather than choosing to work with a firm that just focused on schools. Their approach seemed to be a great marriage of art and science … “  Paige Brewster, Director of Admission and Financial Aid, Boston University Academy


COREY:  Why was Corey the right fit for BUA?

PB: We found the breadth of Corey’s work to be really appealing — rather than choosing to work with a firm that just focused on schools. Their approach seemed to be a great marriage of art and science, which we thought would play to our needs. We also liked that [Corey] really understood (and valued) the reasons why our program is so special.

 

COREY:  How did we capture BUA’s story in a way that is authentic and relevant to your school?

PB: The Corey team did their homework! The research phase of the project allowed for a variety of constituents to share their ideas and opinions, and as a result Corey was able to nail BUA’s distinct story and voice. It also helped that they weren’t afraid to challenge some of our assumptions and ask us to answer some difficult questions.

 

COREY:  Our world is abuzz with content. How did Corey create the right content for you?

PB:  The findings report that Corey delivered was (and still is) invaluable to our office. In addition to differentiating BUA from its peers, the messaging it outlined continues to serve as a the roadmap for all of our messaging.

 

COREY:  How has our work moved the dial for BUA’s brand and overall recruitment efforts?

PB:  We’ve seen tremendous results since starting our relationship with Corey a few years ago. I only wish that [we could] to work together more frequently!

 

COREY:  What was the most valuable insight or nugget that Corey provided?

PB:  Corey provided us with an easy way to define the aspects of our program that make us the most unique. In three words …

Boston = Urban

University = University

Academy = Classically based

 

COREY:  What three words would you use to describe Corey?

PB:  Thoughtful. Undaunted. Bold.  We hope that they’d say the same about us!

 

COREY:  Please complete the following, “Wouldn’t it be great if …”

PB:  …I could share an office with them! In all seriousness, we always looked forward to our meetings with the folks at Corey (especially if they were hosting). You can’t help but feel inspired.


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