March 8, 2012

Q&A with Maura Smith, Director of Development, Lowell Community Health Center

Q&A

“In large-scale organizations, there are often so many different points of view but COREY helped us come to consensus in a way that made everyone feel heard and respected.” Maura Smith, Director of Development and External Affairs, Lowell Community Health Center

1. You knew COREY from the independent school world and you ventured into the critical world of community health. Why did decide to hire COREY for LCHC’s very important brand debut?

MS: From my past experience working with the firm, I knew that the COREY team had the tools and creativity to help organizations get to the core of their identity. In large-scale organizations, there are often so many different points of view but COREY helped us come to consensus in a way that made everyone feel heard and respected.

2. What are the three things Corey had to do for Lowell Community Health to make our work together successful?

(1)  Listen. (2) Listen. (3) Listen.

3. Did our collaboration help you and your team think differently about how to approach building the LCHC brand?

MS: Working with the COREY team allowed us to confirm the core elements that make us unique and set us apart from other organizations. They helped us see ourselves and feel proud of our brand.

4. What surprised you most about our partnership?

MS:  I was most surprised by how quickly our team came came to consensus, that was genuis!

5. How is the work moving the needle for your particular efforts and LCHC’s overall?

MS: The work has helped us build a sense of teamwork and shared identity. The campaign logo that COREY created has helped us stand out in the community–everyone recognizes our “Caring for Lowell” theme now. When we roll out our new visual identity later this year, we know it will be a mark that will stick!

6. Outside of work, what are your passions?

MS: My true passions are family and friends.


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