March 14, 2011

Q & A with Cushing Academy Headmaster, Dr. James Tracy

Q&A

“We looked at members of the Corey team as experts in the field but also, in many ways, as colleagues. This was particularly helpful during the process of questioning, discovery, and decision-making. We never felt like we were “on the clock” with the firm and always felt like we were a top priority.” Dr. James Tracy

This past year, Corey has had the pleasure of designing award-winning messaging and recruitment materials for Cushing Academy. We sat down with Dr. James Tracy, Headmaster, Cushing Academy, to hear his thoughts on how Corey’s branding, “Learning at the Leading Edge,” helped in positioning Cushing as a leader in preparing students for the unprecedented challenges in the 21st century.

Dr. James Tracy, Headmaster, Cushing Academy

1. Why did you decide to hire Corey as your branding firm?

Dr. Tracy: After researching dozens of firms and selecting three to present formal proposals, we realized Corey was the best fit for Cushing’s rebranding on a number of levels. In addition to their insight, their thoughtful branding and design process, and their exceptional work with other institutions, they exhibited the best understanding of the needs of Cushing as we aim to position ourselves on the leading edge. We believed then – and agree today based on their outstanding product – that this team would approach the Cushing project with an eye on not only to what we need for today’s students and families, but also how those needs will change and grow with the Academy’s 21st-century initiatives.

2. Was there a specific insight or recommendation from Corey that particularly impressed you?

Dr. Tracy: Cushing entered into the contract with Corey ready for a profound change, not only in the look and feel of our marketing materials but also in the telling of our story. We were particularly impressed with the team’s ability to dive into the Cushing culture, connect with members of our community, and come away with an all-encompassing product that accurately depicts and describes who we are, what we do, and where we’re going.

3. What did you enjoy most about working with Corey?

Dr. Tracy: We looked at members of the Corey team as experts in the field but also, in many ways, as colleagues. This was particularly helpful during the process of questioning, discovery, and decision-making. We never felt like we were “on the clock” with the firm and always felt like we were a top priority. Our satisfaction with the experience has led us to several additional projects with Corey that are now in the planning stages.

4. What is the most rewarding aspect of your job?

Dr. Tracy: The interaction with our students and knowing that their lives are being transformed by our faculty and by the Cushing experience is by far the most rewarding aspect of my job. I know that the lessons they learn here – both inside and outside the classroom – will forever shape the way they approach and appreciate learning.

5. What is the biggest lesson you have learned in your years as Cushing’s headmaster?

Dr. Tracy: The most successful schools become their own internal disruptors in response to and anticipation of change, while those left behind get blind-sided by external forces after the world changes around them.

6. How do you encourage students to make a difference in their lives and the lives of others?

Dr. Tracy: One of the core values we instill at Cushing is that of leadership. In the classroom, on the playing fields, and in their day-to-day living, students are encouraged to think about how they can lead, how they can have a positive impact on others, and how they can make a difference in the lives of those around them. The ability to lead and adapt is essential in our rapidly-changing world.

How do you stay ahead of technological innovations?

Dr. Tracy: It’s not so much a game of predictions as of keying in on trends and determining how technology can best be applied for our students, our institution, and our world. As the Headmaster of an entrepreneurial school, I am acutely focused on harnessing the optimal educational potential in each new technology iteration, which means continually asking substantive questions about how and why we implement new teaching tools and new strategies into the classroom, always with an eye to thoroughly engage our students as learners.

What are your passions outside of work?

Dr. Tracy: Currently, I am excited about learning Mandarin. I also have enjoyed a daily yoga practice since I was a teenager.





View Our Work With Cushing Academy


Latest Tweets

Portfolio

*FLICKR WIDGET* View More