August 9, 2010

Protecting the Trademark of a High Profile Non-profit

Andrea Naddaff, Partner at Corey, responds to Susan G. Komen Fights for Trademark on American Public Media’s Marketplace Web site.

“I am reminded of Rodney King’s famous sound bite ‘People, please, can’t we just get along?’. If we put this issue in branding parlance, Susan G. Komen Race for the Cure is the uber-brand of the pink ribbon and ‘race for the cure’. The other organizations can be considered as partners and should leverage the power of the creator to help establish their cause by crediting their inspiration. So, what am I saying? Susan G. Komen should be more charitable and the other organizations should be more respectful. ”

Read the full article.


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