May 21, 2013

Wouldn’t it Be Great to Give Back to Watertown?

The Corey team plants a roof garden at Perkins School for the Blind

Wouldn’t it be great if we could take time out from our busy schedules and give back to our community in a thoughtful way? Corey staffers stepped up to the challenge in a big way. After a team vote, we overwhelmingly chose to place our efforts into helping our Watertown neighbors, The Perkins School for the Blind. Steeped in rich history, Perkins was founded over 180 years ago as the first school for the blind in the United States. Perkins is located on a 38-acre campus on the Charles River in Watertown with partner programs in 65 countries. The school is committed to providing education and services that build productive, meaningful lives for children and adults around the world who are blind or deafblind, including those with additional disabilities. Corey embraces the Perkins legacy of education and discovery and is enthusiastic about lending our support. We’re dedicating our time this Spring to a number of different events including some outdoor rooftop garden weeding, as well as fun activities with students including Perkins Track and Field Events and Alumni Weekend events. To show their appreciation, Perkins will set up a group tour where Corey can participate in some experiential activities around the campus.

We knew that volunteering would be good for our community, but the personal rewards have been GREAT.

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May 2, 2013

Q. and A. with John DeNatale, Associate Dean, Communications & Public Affairs, Cardozo School of Law

“Corey’s team was sensitive to the dilemma of getting a big institution to move in one direction. Rather than herding cats, the process they have perfected invited graceful integration at key moments. The result seemed more like watching a school of dolphins cut through the water and somehow keeping in line and making it look like fun.”


April 18, 2013

Wouldn’t it be great if the Dwiggins Lectures happened every day?

Whether it’s visualizing every sequence of DNA in existence, or searching for evolution within Darwin’s Origin of Species, Ben Fry looks to express the ineffable through data. The evening was brimming with inspiring ideas related to data and new ways of presenting complex information–challenges we face everyday as designers at COREY.


March 7, 2013

Wouldn’t it be Great if Every Branding Firm had a Designer like Liz Carter?

Q&A

The COREY team is excited about the recent promotion of Liz Carter to Senior Designer. Here are a few facts you may not have known about her. Feel free to congratulate her below or leave a friendly comment.

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December 5, 2012

Designers Connect through Cultural Exchange @ COREY

Friday, November 30th was far from typical at Corey McPherson Nash (COREY).
D Jeong, our creative director, welcomed Korean designers with 안녕하십니까 (annyeong hashimnikka) or Good Morning. Many of the Korean designers that attended had not known of her cultural background until she had started speaking in Korean during the small group sessions that coalesced at the COREY studio tour. The studio tour was part of DMI’s (Design Management Institute) “Advanced Design Management and Innovation Workshop” and COREY was delighted to host Korean designers, advertisers, and other industry attendees. The studio tour allowed participants to interact, network, and gain perspective into how other designers approach a business challenge.

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November 7, 2012

Who Needs School Anyway?

Hundreds of people gathered for MITX’s annual FutureM event in Cambridge from October 23-26. Corey McPherson Nash (COREY) was honored to speak at the 2012 FutureM conference where many of Boston’s innovators in mobile, media, marketing, product development and business advancement come together to discuss the future of many diverse fields.

COREY organized the panel discussion that addressed “Who Needs School Anyway?” Dr. James Tracy, Michael McPherson, and Kul Wadhwa spoke on the new models of education and how students entering college in the coming years will experience drastic changes. Moira Kelly, President and Executive Director of Explo moderated the discussion.

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October 10, 2012

COREY featured on WGBH Radio

WGBH Radio Boston interviews COREY on the art and science of designing logos in a soundbite world.

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August 3, 2012

Some of Our Favorite Brands

Some of the COREY team shared their insight into their favorite brands.  We asked folks to come forward with their favorite brand and their connection with it.  From the well-known MET to the unsung Bodum, we have pretty eclectic tastes and some surprising answers.  Take a look.

Angelina’s Pick: “Bodum is one of my favorite brands.  I not only admire their great product design but also a cohesive high-quality experience across all touch-points of the brand.  Starting with the packaging, through desktop and mobile and ending with social it’s consistently strong, bold and recognizable.  They are the Apple of the food industry!”

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June 29, 2012

The Winning One


June 22, 2012

Designers Take Flight at our HOW Studio Tour

COREY was thrilled to host over 120 designers at our office as part of the HOW Design Live Conference. We spent this morning greeting designers from all over the globe, welcomed them with PMS-colored fruit, chilled water, cool music and a photo contest for the best shot of our space. Our rules, take a shot of our space, send it to our hashtag #COREYhowtour and enter to win one of our orange t-shirts and a famous COREY shadowbox. We’ll select the winning photo next week.

In preparation for the event, we created a visual theme anchored in arrows of aspiration and community and produced a snappy video showing highlights of COREY’s recent branding, digital and campaign work.

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