February 12, 2014

For the love of a bargain with a mission – Goodwill Industries

Goodwill Industries

Corey loves a brand with a mission like Goodwill’s – “Independence and dignity through work.” Corey was engaged by Goodwill Industries to create a new and confident look that reinforced the thoughtful work that the company does in our communities. The messaging is sincere and important, just like the meaningful contributions made by the company.

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February 11, 2014

For the love of emotion – OMIGOSH – Atlantic Broadband’s “Get It All” Campaign


January 31, 2014

Wouldn’t It Be Great If We Could Predict the Year Ahead?

Corey Offers a Glimpse into 2014 and It Looks Amazing

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January 27, 2014

Q. And A. with Jeff Forsyth, VP of Application Development at ABILITY Network

“Corey has the perfect mix of usability disciplines as well as great design talent… As the customer we know what we want to achieve, but Corey showed us the most efficient user-friendly way to accomplish our goals. The visual design team proposed clean and elegant designs that incorporated the user experience in a very intuitive way.”

Jeff Forsyth, VP of Application Development at ABILITY Network, has worked with Corey on four very different client engagments with Biogen Idec, Communispace, EMC and most recently, ABILITY Network. ABILITY Network is a leading healthcare technology company that provides a broad suite of innovative products and services that help manage the administrative complexities of healthcare.

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January 21, 2014

2014: The Year of Do-or-Die Digital Experience

This post is for all the companies that are wrapping up the 2014 planning process. 2014 is the year to be serious about Digital Customer Experience Strategy (Digital CES). It’s not a new concept, but the need for Digital CES has reached critical mass.

During 2014, projected advertising spending will top $200 billion, yet it will only reach four of every 100 customers targeted. The other 96% of customers will be engaged with brands that thoughtfully interact with them in a relevant manner, using easy-to-access digital channels and intelligent differentiation.

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December 12, 2013

2013’s GREAT Moments in Brand Strategy

2013 has been a year of change and transition in the Brand Strategy field. As physical points-of-purchase have become increasingly virtual and the customer assumes ever-greater control of the brand communication process, strategic insight and emotional intelligence have become just as essential to creating a winning brand as the ability to generate revenue and optimize business processes.

Among the shifts we’ve seen in 2013, transaction-based interactions between customers and brands are moving closer to relationship-based interactions, customers and brands are now connected in remarkable new ways, the burgeoning demand for mobile interaction has opened a abundance of brand extension opportunities for any organization, and messaging has taken on a whole new meaning.

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November 14, 2013

The Great Messaging Divide

Does your company’s brand messaging align with your customers’ priorities?

If you are a business-to-business solution provider, a recent study conducted by McKinsey & Company would indicate that your chances of alignment are exactly “0.” Your brand messaging – the core of your brand – is asynchronized with your marketplace; no longer a brand asset, maybe it has become a neutral factor and, perhaps even, a liability.

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Corey Case Study: Tech

NanoSteel

NanoSteel. Redefining steel. Redefining your business advantage.

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October 30, 2013

Corey is selected to participate in Design Exchange Boston

Earlier this month, the Corey team went from Watertown to the Waterfront to engage with audience members at the first ever DxB (Design Exchange Boston) conference. DxB is a week of events and experiences celebrating the impact of collaborative, diverse, brave, and new design. The goal is to explore the ideas, work, and strategies that are currently shaping the Boston design culture.

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July 30, 2013

Q. and A. with Heather Coughlin, Isis’ President and CEO

“Corey quickly brought the right team and resources to the table to hit our deadlines. They were adept at navigating not only the Isis requirements and constraints, but also serving as a third partner in the execution of the design inside our website vendor.”

Corey recently worked with Isis Parenting to visualize their merchandising strategy to customers in an interactive and creative format, allowing them to grow into new regional markets. We sat down with Heather Coughlin, President and CEO of Isis Parenting, to hear her thoughts on how Corey’s work helped transform Isis into an institutionalized parenting brand.

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