“We looked at members of the Corey team as experts in the field but also, in many ways, as colleagues. This was particularly helpful during the process of questioning, discovery, and decision-making. We never felt like we were “on the clock” with the firm and always felt like we were a top priority.” Dr. James Tracy

This past year, Corey has had the pleasure of designing award-winning messaging and recruitment materials for Cushing Academy. We sat down with Dr. James Tracy, Headmaster, Cushing Academy, to hear his thoughts on how Corey’s branding, “Learning at the Leading Edge,” helped in positioning Cushing as a leader in preparing students for the unprecedented challenges in the 21st century.

Read more

Focus on narrow, specific tasks. It doesn’t take a survey to tell you that users are less focused when they are using browsers and apps on a smartphone. This means that you should focus your design on a small set of well-defined tasks. Don’t try to squeeze everything under the sun into a single app.

Read more

Interactive experiences on mobile devices are no longer limited to simple information finding like phone number lookup or location finding. Users are taking advantage of a variety of interaction modes. Everything from social media to reading to collaboration to gaming to shopping to browsing are used regularly on a variety of mobile platforms.

Read more

The month of February always promises to bring the same thing – a downpour of jewelry and flower ads.  Kay Jewelers, Jareds, and other brands roll out the same predictable commercials about three times a year: Christmas, Valentine’s Day and Mother’s Day. The ads are so familiarly boring that you probably don’t even notice them anymore, except perhaps when you find yourself humming their catchy-yet-meaningless jingles.

Read more

Album artwork is a pretty subjective thing. Take, for instance, the comments section of this article on NPR.

Instead of going the “best of” route, we’d love to hear about your favorite album cover of this past year and why you thought it stood out.

Read more

Graphic designers love wood type primarily because it is BIG – and sometimes very weird.

Read more

Read more

I made my first visit to the new Art of the Americas Wing in the MFA on opening day. It was great to see the new spaces and the new pieces of the addition, but also to see familiar pieces from the museum that are shown in a new light within the wing. I was struck by the way the context in which pieces were displayed really contributed to the way I saw them.

Read more

Corey has enjoyed the great privilege to work with Keurig over the past two years on a number of branding initiatives for their At Home and their Away From Home divisions. Our work has run the gamut from brand strategy and corporate identity to packaging, direct mail and ads. We sat down with John Whoriskey, Vice President, General Manager of Keurig Coffee’s At Home division, to hear his thoughts on how Corey helped perk up the Keurig brand.

1. What most impressed you about Corey’s pitch to Keurig?

Read more

When I heard that airports were installing full-body scanners that gave TSA workers x-ray vision through clothing, my first thought was, “No one will possibly put up with this.” Then I learned that if a traveler decides not to be subjected to this inspection, they can choose to be subjected to an “enhanced pat-down.” As Tom Keane points out in his recent editorial the Boston Globe, this kind of “unreasonable search“ without “probable cause” is not only demeaning but also in clear violation of the Fourth Amendment to the US Constitution.

Read more