July 30, 2008

"On Track with Boston History" MBTA Campaign Featured on WCVB

Corey McPherson Nash was honored to have its work for The Boston Museum appear in a segment on WCVB news last week. The poster campaign appears on the MBTA Blue Line trains throughout the summer and highlights the work done by students and teachers at East Boston’s Umana School Academy researching the urban history of Boston and the MBTA.

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July 21, 2008

Learning Web Design From Snoopy

Who doesn’t know Charles Schulz’s Charlie Brown and Snoopy? We know about Charlie Brown’s yearly disappointment, trying to score even one run on the baseball diamond. We know about Snoopy’s rich fantasy life as a WWI aviator, wooing young women and drinking root beer. These characters are rich and detailed in our mind’s eye, but how did we come to know them? A comic strip only has four small panels, thin black and white lines, just a few short snatches of dialog. Not much to go on.

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June 11, 2008

The Boston Brand

In March 2007, we discussed the Boston Brand. On the one hand Boston has enormous pride – the lofty institutions of Harvard and MIT, the hotbed of medical and technical talent and innovation, the hometown of the Kennedy’s (and now Deval Patrick), the Patriots and the Red Sox (underdogs make a comeback), but on the other hand, we’ve lost a lot of our institutional business pride to national players – P&G bought Gillette, the Wang won’t show “Boston Ballet’s Nutcracker” anymore because of declining ticket sales and it has been replaced with “The Rockettes”, Bay Bank and Bank Boston are gone, Jordan Marsh and Filene’s are gone, etc.

The panel discussion was with the leading figures from Boston’s cultural, VC and brand world. Joe Spaulding from the Wang [now Citi] Center, George Bell from General Catalyst, John Carroll from the media and Kathy Sherbrooke from the business world. Listen to the event and let us know your thoughts.

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May 22, 2008

Facebook: Who has the time?

When we mention Facebook, LinkedIn, or other social networking platforms in meetings with clients we often hear “Who has the time?”. Indeed, who has the time to maintain a profile, post updates, keep tabs on colleagues when the benefits are so nebulous. There have to be better reasons than altruism for individuals or businesses to participate in online social networks.

Here’s an example of why someone might participate in a social network: A former client wrote an unsolicited recommendation for me on LinkedIn today. When I accepted his recommendation to be displayed on my profile I was immediately presented with a prompt to provide a reciprocal recommendation. I wrote a few sentences about the person right there on the spot.

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The Economics of Attention

The title of Richard Lanham’s new book The Economics of Attention: Style and Substance in the Age of Information, got my attention. If anything is a “scarce resource” today, it is mental bandwidth, and Lanham makes a powerful case for how much of our economic and social energy is consumed by the effort to attract attention, as we have moved from being an economy based on “stuff” (substance) to an economy based on “fluff” (style). The core skills in this new economy are no longer the physical sciences, engineering and traditional economics – “The arts and letters now stand at the center.” Every chapter of the book is followed by a section of “background conversations” that serve as hyperlinks or extended footnotes, referencing the books and articles informing and elaborating on the main themes. With a background as a scholar in medieval literature, Lanham’s observations are informed by a deep engagement with Western culture, but the writing is lively and never burdened with excessive erudition.

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March 1, 2008

The Marketing of Corporate Social Responsiblity

The following article by Chris Klaehn, Partner and Director of Account Strategy, appeared in The Boston Herald Business Today section on March 1, 2008.

Is our collective preoccupation with corporate social responsibility — judging companies by their contributions as good corporate citizens — a fad, a flash in the pan, a passing fancy? According to the prevailing wisdom, integrity pays. It pays to be the good guy; it pays to be socially responsible.

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February 21, 2008

What’s in a Name?

Andrea Naddaff, VP of Business Development and Partner, was interviewed by Dave Fish, CEO of IMakeNews about naming. Naming can be a fun process, as well as an arduous one. Listen in for tips on how to name products, brands, services and more. Naddaff also provides some insight into the trickiness of naming online entities.

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