March 18, 2009

Our Clients Talk Back on Social Media

Last week over 50 clients of Corey McPherson Nash gathered to hear Chris Klaehn and Ryan Evans speak on leveraging social media to enhance branding and business goals. Conversation was lively in the room, but it was also lively online. Here are some highlights from the live tweeting that went on during the event:

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January 20, 2009

CMN’s Six Rules for Social Media

What do the Obama campaign and Motrin have in common? They both utilize social media. The difference, however, is the Obama campaign has leveraged the power of social media for mobilizing its audience, and Motrin misfired by upsetting its audience. Both offer important lessons for us as we navigate the “Wild West” stage of social media.

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January 13, 2009

7 Things I Want to Share with You

I was asked to speak recently as an almuni representative at a Milton Academy career networking event for young alumni. As I gathered my thoughts, I quickly realized that my advice applies not only to those who are new in the work force but to mid-career professionals and seasoned executives. We all need to stay fresh, sharp and remember the basics.

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January 8, 2009

Our 25th Anniversary Video

Over one hundred clients, friends and staff, past and present, gathered in November at The Decordova Museum & Sculpture Park to help us celebrate twenty-five years as the branding studio of choice for a wide range of leading business, educational, and cultural institutions.

Part of the celebration was this wall-sized looping video highlighting dozens of client projects from across CMN’s history. Enjoy!

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December 3, 2008

Looking Forward

Over one hundred clients, partners and friends – past and present – gathered last week to celebrate twenty-five years as the branding studio of choice for a wide range of leading businesses, educational, and cultural institutions.

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November 11, 2008

What’s Up with ‘g’?

Do I stand alone or am I one in a chorus of dissent about the new name and face of ‘g’, The Boston Globe’s section for Arts, Entertainment and Lifestyle?

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October 27, 2008

Every Button Tells a Story, Don’t It?

We can get into almost any car and drive away without much trouble. Find the ignition, put the car in gear, grab the steering wheel and go. The readout on the dashboard might be a slightly different color from car to car, but we don’t need much more than a quick look around to get started. We can do this because the controls from one car to the next are very similar. Standardization makes the interface transparent. We drive away without a problem.

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October 21, 2008

"Trust Me"

Right. The biggest casualty of the current financial crisis is trust.

Wall Street, already viewed askance by Main Street for it’s lavish ways, now conjures images of the Strip in Las Vegas after a losing streak. The self-styled “Masters of the Universe” that Tom Wolfe skewered so justly in Bonfire of the Vanities, have duped us again – and themselves in the bargain. Lehman Bros., a brand that was almost a synonym of trust, has vaporized overnight. Banks are taking money from the Fed for nominal interest and hanging onto it, afraid even to loan it their fellow banks. Credit is “tight” because trust is the scarcest resource. Collateralized Debt Obligations? Talk about putting lipstick on a pig.

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October 13, 2008

It's All About Expectations

The past week of debates by the presidential and vice presidential candidates prove one thing – if you create a bar so low, it will be difficult to lose.

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August 21, 2008

Cracking Peanuts: Gleaning Design Intuition from Comics

On June 20, I had the opportunity to speak on a panel discussion at the MIT Media Lab entitled “Media Fabrics for Media Makers: Realizing an Expressive Landscape for Digital Dialogues.” My other panel participants came from a wide range of creative backgrounds including feature films, video games, and interactive advertising.

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