January 6, 2010

In a New Age, All Women Need to Work Together

Whether it’s baseball, climate change or Taylor Swift, each generation needs to know enough to follow a conversation about current events and a little pop culture. Cruise Hulu and read the Huffington Post, no matter how old you are.

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December 21, 2009

To Celebrate the Season of Sharing…

To celebrate the season of sharing, this year we’ve made a contribution to The Food Project in honor of all of our clients past and present. To see what this thoughtful organziation does for communities and youth, visit www.thefoodproject.org

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December 8, 2009

Branded Tweets

A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or product names.  This presents a new challenge for the keeper of the brand. The growth of social media tools means that brand messages are no longer delivered via a top-down, one-way channel. Instead, constituents are playing a much more active role in shaping a brand’s identity.

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November 16, 2009

American Judge

Recently, I had the opportunity to help judge the 14th annual MITX Interactive Awards. You can see the list of finalists here. The winners will be announced November 17 at an awards ceremony at the Boston Marriott Copley Place. The MITX Interactive Awards honor the best interactive work from New England’s digital marketing & media community.

Judging the awards was a great experience. It gave me more insight into how non-designers look at work — and that was refreshing. My experience as a judge contrasted sharply from my experience in the workplace in some ways, and mirrored my workplace experience in other ways.

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November 2, 2009

A Lesson From Letterman

When David Letterman sat behind his famous desk, faced his viewers, and told them he had had confessed to having several affair with his female staff, the news media and blogosphere went wild. Media analysts, feminists, workplace experts –all weighed in with what this would mean for the late night fixture’s career. But those of us who practice and follow social media, could predict the outcome: the scandal would not hurt, the talk show star’s ratings.

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September 22, 2009

Requiem for the Nickelodeon Logo

After 25 years, Nickelodeon has redesigned the famous “splat” logo. When I first heard the news – and saw the new logo – the first question that came to mind was, “Why?” What possible reason could there be for redesigning one of the most recognizable and beloved trademarks in the world?

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August 20, 2009

Planning the New Corey McPherson Nash Web Site

Corey McPherson Nash embarks on the redesign of its own Web site. Follow along as we dig into the early stages of information architecture for the site.

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June 30, 2009

Avoid the Traps of Corporate Blogging

Blogging for your company can quickly become a trap. CEOs who agree to blog regularly often run out of time or desire. Or you might delegate blogging to a lower-level marketing person who doesn’t really ‘get’ your company. If you follow a few simple rules, your blog can be on the road to success.

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June 5, 2009

Pick Your Poison

Share It, Digg it, Mixx it, Mash it, Flag it, Tag it, Tweet it, Friend me,

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April 9, 2009

Teaching Brand

We recently completed work on a branding and visual identity system for the University of Massachusetts Boston, nationally recognized as a model of excellence for urban universities.

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