May 13, 2010

Q&A with Julie Elanjian, Project Manager

Q&A

We are excited to introduce Julie Elanjian to our team! Julie is our newest Project Manager and works directly with our clients and the Corey team to ensure all aspects of our projects remain on schedule and budget. Julie joins us from iRobot where she was the Marketing Communications Manager. We have gotten to know Julie over the past few weeks, but we recently conducted a Q&A with her so everyone else can learn more about her. Feel free to let us know if you have any additional questions and enjoy.

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May 11, 2010

Isis – A Brand Grows Up

“Our new logo connotes the circle of life and interlocking rings of community, education and products that our clients come to know and love – what a perfect visual,” said Jo McChesney, Co-Founder and CEO of Isis. “We are thrilled with the resulting brand identity that Corey McPherson Nash created for us – not only the logo but all of the physical elements – they clearly communicate our brand personality and promise to our core audiences, and will grow with us as we continue to evolve over many years to come.”

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April 19, 2010

Embracing Branding with Non-profits

I had the great privilege of participating as a panelist in National Provider’s Council Annual meeting two weeks ago. The keynote address was on The Power of Branding.

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April 6, 2010

Q&A with Emily Bottis, Director of New Media and Technology

We are excited to introduce Emily Bottis, formerly with the Boston Science Museum. Emily comes to us with an in-depth understanding of technology. Learn more about Emily in this recent Q&A with her. Feel free to let us know if you have any additional questions!

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April 2, 2010

Montessori 2010 – Brand Communications and Successful Marketing

What is your school’s identity? What are its unique features and benefits? Most importantly, how would the various constituents in your community answer the above questions? With rising tuitions and increased competition, schools need to present a concise, compelling, and consistent message. Examine both traditional and new marketing tools, including social media, that will help you hone and project an accurate, positive image.

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April 1, 2010

Independent School Campaign Communications

A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).

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March 16, 2010

Social Media brings down the Maytag brand

We’ve mentioned here before that women comprise 51 percent of the population and control at least 85 percent of consumer purchasing power. Couple that with statistics from BlogHer that 42 million women in the United States (roughly 53 percent of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. These online women are spending less time with traditional media like television, newspapers and magazines.

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February 24, 2010

A Rotten Apple

When Apple launched the much-anticipated iPad last month, Twitter and the blogosphere went crazy discussing the new product. But the attention was probably not what Apple was banking on.

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February 1, 2010

Effective Use of Social Media for Independent Schools


January 7, 2010

Effective School Marketing

Stratospheric tuition. Escalating costs. Shifting demography. Expanding choice. These and other numerous external factors can potentially damage, or even deplete, the new student prospect pool, so schools must pay more attention than ever before to marketing concerns. While many equate marketing with advertising and promotion, making the most of external initiatives begins with a cohesive and collaborative internal effort. The most effective school marketers recognize the power of partnerships among key internal stakeholders, including faculty, admissions, development and finance staff. Integrating departmental functions is not only good leadership and management — it’s great marketing. By listening carefully to those you seek to serve, making sure all stakeholders understand their roles, and putting the right technology infrastructure in place to support communication, schools can foster strong internal collaboration that helps to advance their missions.

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