January 7, 2011

New Sights at the MFA’s Art of the Americas Wing

I made my first visit to the new Art of the Americas Wing in the MFA on opening day. It was great to see the new spaces and the new pieces of the addition, but also to see familiar pieces from the museum that are shown in a new light within the wing. I was struck by the way the context in which pieces were displayed really contributed to the way I saw them.

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December 17, 2010

Q & A with Keurig VP & General Manager- At Home Division, John F. Whoriskey

Corey has enjoyed the great privilege to work with Keurig over the past two years on a number of branding initiatives for their At Home and their Away From Home divisions. Our work has run the gamut from brand strategy and corporate identity to packaging, direct mail and ads. We sat down with John Whoriskey, Vice President, General Manager of Keurig Coffee’s At Home division, to hear his thoughts on how Corey helped perk up the Keurig brand.

1. What most impressed you about Corey’s pitch to Keurig?

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December 14, 2010

Design Thinking and the Full-Body Scan

When I heard that airports were installing full-body scanners that gave TSA workers x-ray vision through clothing, my first thought was, “No one will possibly put up with this.” Then I learned that if a traveler decides not to be subjected to this inspection, they can choose to be subjected to an “enhanced pat-down.” As Tom Keane points out in his recent editorial the Boston Globe, this kind of “unreasonable search“ without “probable cause” is not only demeaning but also in clear violation of the Fourth Amendment to the US Constitution.

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November 29, 2010

Q & A with E Ink’s Director of Marketing, Lawrence Schwartz


“After the launch of the site, we found that initial traffic spiked to 5x the level we had before the launch. As for the video, it has been extremely popular, which is very gratifying. The views were over 50,000 in the first week, and for a while it was the top video on the site that is hosting it…At a fundamental level, Corey really challenged us to think about core messages that highlight what differentiates us from competitive offerings.” Lawrence Schwartz, Director of Marketing, E Ink.

Corey recently developed a new suite of digital communications (Web site, video, knowledge center) for market leader, E Ink, whose technology powers major e-readers. We sat down with Lawrence Schwartz, E Ink’s Director of Marketing, to get his read on working with Corey and of course to find out his preferred method of reading.

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November 17, 2010

Sartorialist – A shot of inspiring energy

The Sartorialist  (http://thesartorialist.blogspot.com/) takes photos of people that he sees on the streets of New York, Milan, Paris, Berlin or wherever he happens to be. He’s not only great at spotting very cool looking people but also a master of capturing fleeting moments in everyday life.

I have been following the Sartorialist Blog for few years now. I’ve used his photographs to brainstorm color pallets for various identity project. I found that the surprising color combinations found in people’s clothing and surroundings are a lot more interesting and spark ideas that I wouldn’t normally think about.

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November 16, 2010

Why does my customer think that?

Corey partner, Andrea Naddaff, recently wrote an article on customer perception in “Independent Agent” magazine, a publication whose readers include a national alliance of 300,000 business owners and their employees who offer insurance and financial services products.

A few months ago, it was revealed that a majority of consumers view Hyundai automobiles as unreliable. When it came to long-term dependability, they decided, Hyundai is nowhere near the top of the list, when in reality, it scored quite well in the 2010 J.D. Power and Associates Vehicle Dependability Study (VDS).  

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November 8, 2010

What looks good should taste good, and what tastes good should always look good

In Korea, there’s an old saying “What looks good tastes good.” Here in America, there’s a saying “Don’t judge a book by its cover.” One emphasizes the importance of making things beautiful and the other of good contents. And I find it very hard to argue with either point.

At Corey, we always strive to achieve both. To us, one can’t exist without the other.

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November 5, 2010

The Most Thoughtful Quotes from Corey’s Making the Most with Mobile Event

Here’s a compilation of what we think were the most provocative and insightful comments our panelists made at Corey’s 11.3 event on Making The Most with Mobile.

Alex Laats, General Partner, Commonwealth Capital Ventures

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November 4, 2010

Cater to Your Customer – Join Us on November 10

Our Director of Experience Design, Ryan Evans, will be speaking at an event sponsored by MITX titled “Cater to Your Customer: Adapting User Personas to Social Engagement” on November 10th in Cambridge. We hope you can join us! Here’s some additional information about the event:

A company engaged in social media is a dime a dozen in 2010, but how many of those companies are in sync with the hearts and minds of their customers? Learn how to delve deeper into the opportunities of social media by understanding how to target users based on their attitude, goals, and behaviors. Capturing your audience’s attention at an almost subconscious level to address their needs and interests will be a necessity to effectively and consistently engage with consumers through social media.

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November: Conversations with Corey

This month’s video features more of the team at Corey. A prospect had a new charge in their RFP-create a video so we can meet the team-remotely.  We love this kind of thinking. And, as you will see, we had a lot of fun making the video.

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