March 18, 2009

Our Clients Talk Back on Social Media

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Last week over 50 clients of Corey McPherson Nash gathered to hear Chris Klaehn and Ryan Evans speak on leveraging social media to enhance branding and business goals. Conversation was lively in the room, but it was also lively online. Here are some highlights from the live tweeting that went on during the event:

  • “Social media goals align with familiar business functions-they’re not foreign.”
  • “All the strategy in the world can’t trump authenticity.”
  • “Weaker links are where the value lies.”
  • “You can’t outsource your social media. You (your company) must do it yourself. Authenticity.”
  • “Social media has to match culture & personality. Maybe… But I think you can change the culture through it, too.”

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