“We wanted to be clear about being innovative, about identifying ourselves as a Saas in an old space (telecom expense management), and play up ideas about ease, immediacy, and the freemium experience. Corey helped us identify how to navigate the whole Xigo experience-from offline to online. You gave us our story.” Tim Eckles, Vice President of Marketing, Xigo

Xigo, previously know as Invoice Insight, selected the team of experts at Corey to create a comprehensive rebranding strategy and tactical program to bring the Xigo brand to life. Corey’s team was tasked with helping Xigo broaden its customer base and differentiate itself in the TEM marketplace.

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Graphic designers love wood type primarily because it is BIG – and sometimes very weird.

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Corey has enjoyed the great privilege to work with Keurig over the past two years on a number of branding initiatives for their At Home and their Away From Home divisions. Our work has run the gamut from brand strategy and corporate identity to packaging, direct mail and ads. We sat down with John Whoriskey, Vice President, General Manager of Keurig Coffee’s At Home division, to hear his thoughts on how Corey helped perk up the Keurig brand.

1. What most impressed you about Corey’s pitch to Keurig?

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When I heard that airports were installing full-body scanners that gave TSA workers x-ray vision through clothing, my first thought was, “No one will possibly put up with this.” Then I learned that if a traveler decides not to be subjected to this inspection, they can choose to be subjected to an “enhanced pat-down.” As Tom Keane points out in his recent editorial the Boston Globe, this kind of “unreasonable search“ without “probable cause” is not only demeaning but also in clear violation of the Fourth Amendment to the US Constitution.

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In Korea, there’s an old saying “What looks good tastes good.” Here in America, there’s a saying “Don’t judge a book by its cover.” One emphasizes the importance of making things beautiful and the other of good contents. And I find it very hard to argue with either point.

At Corey, we always strive to achieve both. To us, one can’t exist without the other.

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Branding and design professionals are constantly challenged to adapt to new technical, social and economic changes to remain relevant to their clients, so I was not surprised that when AIGA Boston offered a panel discussion in early October entitled “Design 2014: Harnessing the Power of Design Thinking Now,” it quickly filled up. Several members of our creative team at Corey were there to seek answers to the questions posed in the announcement: “How might we educate designers as problem solvers of the future? How might a designer evolve and look ahead in order to solve the future problems clients & business models pose? How does a creative business need to evolve to stay competitive and offer their clients competitive thinking?” The panel represented a wide range of the professional landscape. Moderated by Angela Shen-Hsieh, the CEO of visual i/o, they included:

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These two photographers caught our attention for their thematic series.

First up is the work of David Ryle. Ryle’s work spans all genres, but what really grabbed us was the Badly Parked Fiats series. Each photograph is humorous but also brilliantly captures the European urban sprawl.

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A week and a half ago, we at Corey hosted AIGA’s AFTA event at Barlow’s in South Boston for an evening of libations and a thoughtfully good time. AFTA is an agenda-free, social gathering of creative people in Boston area. Each month, a volunteer firm selects a location to host the event after work.

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Corey McPherson Nash was honored to have its work for The Boston Museum appear in a segment on WCVB news last week. The poster campaign appears on the MBTA Blue Line trains throughout the summer and highlights the work done by students and teachers at East Boston’s Umana School Academy researching the urban history of Boston and the MBTA.

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