October 13, 2008

It's All About Expectations

The past week of debates by the presidential and vice presidential candidates prove one thing – if you create a bar so low, it will be difficult to lose.

If the bar is set high, it is harder to succeed. Pretty simple, but when applied  in things like the vice presidential debate, it can be perplexing. The days leading up to the debate, there were attempts to raise expectations by different pundits authoring articles in the Huffington Post, but her interviews with Katie Couric set the stage and as long as she said something, anything that came  close to a complete sentence, she “passed the test”. That is some expectation for someone who is trying to be vice president of the United States.

As frustrating as this may be, it is part of human nature. At CMN, we work in the area of subjective – be it words or art. People personalize it and try to project a POV as if it is not personal, but it is almost impossible to do. We always say our job to take the subjective and make it objective. We remind the team about the objectives, the audience, etc. When we present strategy, it works. When we present design, someone always hates the color orange.

Setting the stage for our work is based on grounding expectations. But expectations should be higher than normal when you work with us. We are not scared of that; in fact we welcome it. Added bonus: we speak in complete sentences.


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