When I read that the management at General Motors had sent out a memo to employees ordering them to stop using the nickname “Chevy” to refer to their flagship automobile – all in the interest of global brand consistency – I thought I might be reading The Onion instead of The New York Times. http://www.nytimes.com/2010/06/10/automobiles/10chevy.html

Read more

Andrea Naddaff is writing a series of tips targeted for small business owners for Business Week. The first tip titled, “Your Brand Is a Verb, Not a Noun” was published last week.

I was asked to write about my favorite brand that is most definitely a verb. And I selected Swatch – throw out your outdated memories of Swatch from the 80′s – the cheap plastic watch is alive – and doing well.

Read more

“Our new logo connotes the circle of life and interlocking rings of community, education and products that our clients come to know and love – what a perfect visual,” said Jo McChesney, Co-Founder and CEO of Isis. “We are thrilled with the resulting brand identity that Corey McPherson Nash created for us – not only the logo but all of the physical elements – they clearly communicate our brand personality and promise to our core audiences, and will grow with us as we continue to evolve over many years to come.”

Read more

We’ve mentioned here before that women comprise 51 percent of the population and control at least 85 percent of consumer purchasing power. Couple that with statistics from BlogHer that 42 million women in the United States (roughly 53 percent of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. These online women are spending less time with traditional media like television, newspapers and magazines.

Read more

Chris Klaehn, Partner and Director of Brand Strategy at Corey McPherson Nash (Corey) joined Dave Fish, CEO, IMN, to discuss the role social media plays in branding in this podcast. Klaehn references several thoughtful relevant examples of brands engaging in social media and also offers up tips on developing a social media strategy for your brand. Do you agree or is Chris full of soup?

Read more

When Apple launched the much-anticipated iPad last month, Twitter and the blogosphere went crazy discussing the new product. But the attention was probably not what Apple was banking on.

Read more

A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or product names.  This presents a new challenge for the keeper of the brand. The growth of social media tools means that brand messages are no longer delivered via a top-down, one-way channel. Instead, constituents are playing a much more active role in shaping a brand’s identity.

Read more

When David Letterman sat behind his famous desk, faced his viewers, and told them he had had confessed to having several affair with his female staff, the news media and blogosphere went wild. Media analysts, feminists, workplace experts –all weighed in with what this would mean for the late night fixture’s career. But those of us who practice and follow social media, could predict the outcome: the scandal would not hurt, the talk show star’s ratings.

Read more

After 25 years, Nickelodeon has redesigned the famous “splat” logo. When I first heard the news – and saw the new logo – the first question that came to mind was, “Why?” What possible reason could there be for redesigning one of the most recognizable and beloved trademarks in the world?

Read more

Blogging for your company can quickly become a trap. CEOs who agree to blog regularly often run out of time or desire. Or you might delegate blogging to a lower-level marketing person who doesn’t really ‘get’ your company. If you follow a few simple rules, your blog can be on the road to success.

Read more