The Bulb

5 Things We Like About Movember

Clearly, I have been missing much since 2003 since I only heard about Movember this month. Movember began in 2003 by a bunch of inspired (and brilliant) Australians. Movember is an international movement to bring attention to men’s health issues, mainly prostate and other men’s cancers through individuals growing mustaches.

Q & A with Conall Ryan, Publishing Veteran

“What keeps me coming back to Corey is the individual brilliance of the players, the depth and breadth of skills sets in the company, and the consistently excellent quality of your work”. Conall Ryan

Conall Ryan has worked with Corey throughout his illustrious career in publishing, awarding the Corey team with challenging interactive projects for Houghton Mifflin, McGraw Hill and Reader’s Digest.

Corey’s FutureM event – Sprezzatura

Last night, we hosted provocative, engaging and thoughtful discussions around Sprezzatura. Sprezzatura as Castiglione defined it is “…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.”

Corey’s spin on Sprezzatura was in full play with stations conducted by:

People Rule

In today’s shared-brand economy, people rule. And it’s about time. The rules of engagement have fundamentally changed. The line between people and brand is blurred now more than ever. The opportunity to be yourself and beyond yourself has arrived.

It’s our world. It’s our time. It’s our experience.

Sprezzatura

When discussing new technologies with clients and peers I often hear the importance of not building “technology for technology’s sake”. I agree that this should be prevented but I prefer to think positively and speak about how we want technology to work instead of how we don’t want it to work. In doing this, I use the word Sprezzatura.

Write From the Start: Functional Online Writing

A New York Times article recently revealed that Groupon employs over 400 writers and editors to produce the humorous sales pitches that move their discounted wares. Banter such as “Like the seedpod of the sacred lotus, golf courses are filled with holes and cause feelings of euphoria when chewed” is intended to capture the attention of online shoppers. In the crowded “deal-of-the-day” space, Groupon is betting that their heavy investment in the creation and craft of words, and their unique voice, will put them at the top of the heap.

Often, when we begin brainstorming a new online experience for web or mobile, the first things our clients talk about are functionality, architecture and design. Copy and voice are recognized as important aspects of the brand, but most people feel it can be slotted in later in the process, even after the site is completed. But the words we select and craft play as important a role in the function of a site as the backend code.

Q & A with Xigo’s VP of Marketing, Tim Eckles

“We wanted to be clear about being innovative, about identifying ourselves as a Saas in an old space (telecom expense management), and play up ideas about ease, immediacy, and the freemium experience. Corey helped us identify how to navigate the whole Xigo experience-from offline to online. You gave us our story.” Tim Eckles, Vice President of Marketing, Xigo

Xigo, previously know as Invoice Insight, selected the team of experts at Corey to create a comprehensive rebranding strategy and tactical program to bring the Xigo brand to life. Corey’s team was tasked with helping Xigo broaden its customer base and differentiate itself in the TEM marketplace.

Week in Events: Our Thoughts on Pecha Kucha 22 and the 37th Annual Dwiggins Lecture

Last week, we were lucky enough to attend two design events in town - Boston's 22nd PechaKucha event and Club Oberon, and the 37th annual Dwiggins Lecture in the Boston Public Library. We asked each other questions to share our thoughts on these events with you on the Bulb, and invite you to contribute to the conversation.

Q&A with Mary Shea, Project Manager, and John Bogan, Designer

We’re pleased to introduce the newest members of the Corey team—Mary Shea, Project Manager, and John Bogan, Designer. Read our Q&A’s with them and learn more about the voices behind the Corey brand. For more on Mary and John, read the press release then, check out our video showing more of our team of talent and the amazing work they produce.

When Hi-Lo Becomes Whole Foods

I have lived in Jamaica Plain, MA for about 15 years. Known as JP, it is admired for its diversity, community involvement, and being a bastion of progressive politics. Our geography balances the gritty city with some of the city’s best green spots: Jamaica Pond and the Arnold Arboretum.