June 2, 2016

Corey Honored for Website for Liberty Mutual

MITX Finalist Badge

Corey’s Helping You Succeed website for Liberty Mutual recognized by MITX

BOSTON – Corey McPherson Nash announced that its Liberty Mutual Helping you Succeed Campaign  has been selected as a finalist in the B2B Integrated Marketing category for the 20th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.

“For 20 years, MITX has been celebrating the talented and creative minds across New England – innovators that have made this the thriving technology and innovation hub it has become,” said MITX President Amy Quigley. “This year’s finalists are no exception. The ideas keep getting bigger and bolder. We are thrilled to honor their amazing achievements!”

Corey developed a multi-platform marketing campaign for Liberty Mutual Insurance’s small- to mid-size commercial insurance segment. Anchored by the theme of “Helping You Succeed,” the campaign underscores just how easy it is for agents and brokers to do business with Liberty Mutual. The multi-pronged campaign includes a website, video, direct response emails, and an online quiz that demonstrate the resources, tools, and services LMI offers its agents and brokers: a video gives agents more in-depth information about the capabilities of the eCLIQ system; a fun personality quiz illustrates some of the ways LMI can help agents grow their business; and a microsite provides a more comprehensive view of LMI’s online tools, technology, services, and people.

Corey is extremely honored by MITX’s recognition in such a competitive category. We also want to thank the team at Liberty Mutual for the opportunity to do thoughtful creative work. It was a great client collaboration” said Andrea Naddaff, Partner at Corey.

About Corey McPherson Nash

Corey McPherson Nash (Corey), a national branding and design firm, helps its clients connect better with their audiences through brand, print, digital and social media communications. Founded more than 30 years ago, Corey is widely recognized for its thoughtful design and strategic insights. Corey has been recognized by the MITX awards on several occasions acknowledging outstanding websites for Biogen, Visible Measures, Buckingham Browne and Nichols and others.

About MITX

Inspire. Connect. Provoke.

For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 20 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.


Brianna Allard, 617-871-2155 x703, ballard@mitx.org

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