Category: Viewpoint

July 21, 2008

Learning Web Design From Snoopy

Who doesn’t know Charles Schulz’s Charlie Brown and Snoopy? We know about Charlie Brown’s yearly disappointment, trying to score even one run on the baseball diamond. We know about Snoopy’s rich fantasy life as a WWI aviator, wooing young women and drinking root beer. These characters are rich and detailed in our mind’s eye, but how did we come to know them? A comic strip only has four small panels, thin black and white lines, just a few short snatches of dialog. Not much to go on.

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May 22, 2008

Facebook: Who has the time?

When we mention Facebook, LinkedIn, or other social networking platforms in meetings with clients we often hear “Who has the time?”. Indeed, who has the time to maintain a profile, post updates, keep tabs on colleagues when the benefits are so nebulous. There have to be better reasons than altruism for individuals or businesses to participate in online social networks.

Here’s an example of why someone might participate in a social network: A former client wrote an unsolicited recommendation for me on LinkedIn today. When I accepted his recommendation to be displayed on my profile I was immediately presented with a prompt to provide a reciprocal recommendation. I wrote a few sentences about the person right there on the spot.

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March 1, 2008

The Marketing of Corporate Social Responsiblity

The following article by Chris Klaehn, Partner and Director of Account Strategy, appeared in The Boston Herald Business Today section on March 1, 2008.

Is our collective preoccupation with corporate social responsibility — judging companies by their contributions as good corporate citizens — a fad, a flash in the pan, a passing fancy? According to the prevailing wisdom, integrity pays. It pays to be the good guy; it pays to be socially responsible.

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