Category: Viewpoint

December 8, 2009

Branded Tweets

A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or product names.  This presents a new challenge for the keeper of the brand. The growth of social media tools means that brand messages are no longer delivered via a top-down, one-way channel. Instead, constituents are playing a much more active role in shaping a brand’s identity.

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November 2, 2009

A Lesson From Letterman

When David Letterman sat behind his famous desk, faced his viewers, and told them he had had confessed to having several affair with his female staff, the news media and blogosphere went wild. Media analysts, feminists, workplace experts –all weighed in with what this would mean for the late night fixture’s career. But those of us who practice and follow social media, could predict the outcome: the scandal would not hurt, the talk show star’s ratings.

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June 30, 2009

Avoid the Traps of Corporate Blogging

Blogging for your company can quickly become a trap. CEOs who agree to blog regularly often run out of time or desire. Or you might delegate blogging to a lower-level marketing person who doesn’t really ‘get’ your company. If you follow a few simple rules, your blog can be on the road to success.

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June 5, 2009

Pick Your Poison

Share It, Digg it, Mixx it, Mash it, Flag it, Tag it, Tweet it, Friend me,

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January 20, 2009

CMN’s Six Rules for Social Media

What do the Obama campaign and Motrin have in common? They both utilize social media. The difference, however, is the Obama campaign has leveraged the power of social media for mobilizing its audience, and Motrin misfired by upsetting its audience. Both offer important lessons for us as we navigate the “Wild West” stage of social media.

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January 13, 2009

7 Things I Want to Share with You

I was asked to speak recently as an almuni representative at a Milton Academy career networking event for young alumni. As I gathered my thoughts, I quickly realized that my advice applies not only to those who are new in the work force but to mid-career professionals and seasoned executives. We all need to stay fresh, sharp and remember the basics.

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November 11, 2008

What’s Up with ‘g’?

Do I stand alone or am I one in a chorus of dissent about the new name and face of ‘g’, The Boston Globe’s section for Arts, Entertainment and Lifestyle?

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October 27, 2008

Every Button Tells a Story, Don’t It?

We can get into almost any car and drive away without much trouble. Find the ignition, put the car in gear, grab the steering wheel and go. The readout on the dashboard might be a slightly different color from car to car, but we don’t need much more than a quick look around to get started. We can do this because the controls from one car to the next are very similar. Standardization makes the interface transparent. We drive away without a problem.

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October 21, 2008

"Trust Me"

Right. The biggest casualty of the current financial crisis is trust.

Wall Street, already viewed askance by Main Street for it’s lavish ways, now conjures images of the Strip in Las Vegas after a losing streak. The self-styled “Masters of the Universe” that Tom Wolfe skewered so justly in Bonfire of the Vanities, have duped us again – and themselves in the bargain. Lehman Bros., a brand that was almost a synonym of trust, has vaporized overnight. Banks are taking money from the Fed for nominal interest and hanging onto it, afraid even to loan it their fellow banks. Credit is “tight” because trust is the scarcest resource. Collateralized Debt Obligations? Talk about putting lipstick on a pig.

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October 13, 2008

It's All About Expectations

The past week of debates by the presidential and vice presidential candidates prove one thing – if you create a bar so low, it will be difficult to lose.

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