Category: Viewpoint

June 22, 2012

Designers Take Flight at our HOW Studio Tour

COREY was thrilled to host over 120 designers at our office as part of the HOW Design Live Conference. We spent this morning greeting designers from all over the globe, welcomed them with PMS-colored fruit, chilled water, cool music and a photo contest for the best shot of our space. Our rules, take a shot of our space, send it to our hashtag #COREYhowtour and enter to win one of our orange t-shirts and a famous COREY shadowbox. We’ll select the winning photo next week.

In preparation for the event, we created a visual theme anchored in arrows of aspiration and community and produced a snappy video showing highlights of COREY’s recent branding, digital and campaign work.

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June 20, 2011


When discussing new technologies with clients and peers I often hear the importance of not building “technology for technology’s sake”.   I agree that this should be prevented but I prefer to think positively and speak about how we want technology to work instead of how we don’t want it to work.  In doing this, I use the word Sprezzatura.

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June 8, 2011

Write From the Start: Functional Online Writing

A New York Times article recently revealed that Groupon employs over 400 writers and editors to produce the humorous sales pitches that move their discounted wares. Banter such as “Like the seedpod of the sacred lotus, golf courses are filled with holes and cause feelings of euphoria when chewed” is intended to capture the attention of online shoppers. In the crowded “deal-of-the-day” space, Groupon is betting that their heavy investment in the creation and craft of words, and their unique voice, will put them at the top of the heap.

Often, when we begin brainstorming a new online experience for web or mobile, the first things our clients talk about are functionality, architecture and design. Copy and voice are recognized as important aspects of the brand, but most people feel it can be slotted in later in the process, even after the site is completed. But the words we select and craft play as important a role in the function of a site as the backend code.

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April 25, 2011

Week in Events: Our Thoughts on Pecha Kucha 22 and the 37th Annual Dwiggins Lecture

PechaKucha Boston Logo & Luba Lukova Lecture Poster

Last week, we were lucky enough to attend two design events in town – Boston’s 22nd PechaKucha event and Club Oberon, and the 37th annual Dwiggins Lecture in the Boston Public Library. We asked each other questions to share our thoughts on these events with you on the Bulb, and invite you to contribute to the conversation.

March 22, 2011

When Hi-Lo Becomes Whole Foods

I have lived in Jamaica Plain, MA for about 15 years. Known as JP, it is admired for its diversity, community involvement, and being a bastion of progressive politics. Our geography balances the gritty city with some of the city’s best green spots: Jamaica Pond and the Arnold Arboretum.

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March 2, 2011

Seven Rules for Designing Mobile UX

Focus on narrow, specific tasks. It doesn’t take a survey to tell you that users are less focused when they are using browsers and apps on a smartphone. This means that you should focus your design on a small set of well-defined tasks. Don’t try to squeeze everything under the sun into a single app.

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February 28, 2011

Designing for Mobile? Think Context, Not Hardware

Interactive experiences on mobile devices are no longer limited to simple information finding like phone number lookup or location finding. Users are taking advantage of a variety of interaction modes. Everything from social media to reading to collaboration to gaming to shopping to browsing are used regularly on a variety of mobile platforms.

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February 12, 2011

Tired or Tacky Hearts?

The month of February always promises to bring the same thing – a downpour of jewelry and flower ads.  Kay Jewelers, Jareds, and other brands roll out the same predictable commercials about three times a year: Christmas, Valentine’s Day and Mother’s Day. The ads are so familiarly boring that you probably don’t even notice them anymore, except perhaps when you find yourself humming their catchy-yet-meaningless jingles.

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January 23, 2011

Big Type

Graphic designers love wood type primarily because it is BIG – and sometimes very weird.

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January 10, 2011

Wicked Wrong

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