Category: Viewpoint


March 31, 2014

The Largest Emerging Market in the World

She-Conomy

What you need to know about the “She-conomy”

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January 31, 2014

Wouldn’t It Be Great If We Could Predict the Year Ahead?

Corey Offers a Glimpse into 2014 and It Looks Amazing

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January 21, 2014

2014: The Year of Do-or-Die Digital Experience

This post is for all the companies that are wrapping up the 2014 planning process. 2014 is the year to be serious about Digital Customer Experience Strategy (Digital CES). It’s not a new concept, but the need for Digital CES has reached critical mass.

During 2014, projected advertising spending will top $200 billion, yet it will only reach four of every 100 customers targeted. The other 96% of customers will be engaged with brands that thoughtfully interact with them in a relevant manner, using easy-to-access digital channels and intelligent differentiation.

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December 12, 2013

2013’s GREAT Moments in Brand Strategy

2013 has been a year of change and transition in the Brand Strategy field. As physical points-of-purchase have become increasingly virtual and the customer assumes ever-greater control of the brand communication process, strategic insight and emotional intelligence have become just as essential to creating a winning brand as the ability to generate revenue and optimize business processes.

Among the shifts we’ve seen in 2013, transaction-based interactions between customers and brands are moving closer to relationship-based interactions, customers and brands are now connected in remarkable new ways, the burgeoning demand for mobile interaction has opened a abundance of brand extension opportunities for any organization, and messaging has taken on a whole new meaning.

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November 14, 2013

The Great Messaging Divide

Does your company’s brand messaging align with your customers’ priorities?

If you are a business-to-business solution provider, a recent study conducted by McKinsey & Company would indicate that your chances of alignment are exactly “0.” Your brand messaging – the core of your brand – is asynchronized with your marketplace; no longer a brand asset, maybe it has become a neutral factor and, perhaps even, a liability.

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Corey Case Study: Tech

NanoSteel

NanoSteel. Redefining steel. Redefining your business advantage.

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December 5, 2012

Designers Connect through Cultural Exchange @ COREY

Friday, November 30th was far from typical at Corey McPherson Nash (COREY).
D Jeong, our creative director, welcomed Korean designers with 안녕하십니까 (annyeong hashimnikka) or Good Morning. Many of the Korean designers that attended had not known of her cultural background until she had started speaking in Korean during the small group sessions that coalesced at the COREY studio tour. The studio tour was part of DMI’s (Design Management Institute) “Advanced Design Management and Innovation Workshop” and COREY was delighted to host Korean designers, advertisers, and other industry attendees. The studio tour allowed participants to interact, network, and gain perspective into how other designers approach a business challenge.

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November 7, 2012

Who Needs School Anyway?

Hundreds of people gathered for MITX’s annual FutureM event in Cambridge from October 23-26. Corey McPherson Nash (COREY) was honored to speak at the 2012 FutureM conference where many of Boston’s innovators in mobile, media, marketing, product development and business advancement come together to discuss the future of many diverse fields.

COREY organized the panel discussion that addressed “Who Needs School Anyway?” Dr. James Tracy, Michael McPherson, and Kul Wadhwa spoke on the new models of education and how students entering college in the coming years will experience drastic changes. Moira Kelly, President and Executive Director of Explo moderated the discussion.

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August 3, 2012

Some of Our Favorite Brands

Some of the COREY team shared their insight into their favorite brands.  We asked folks to come forward with their favorite brand and their connection with it.  From the well-known MET to the unsung Bodum, we have pretty eclectic tastes and some surprising answers.  Take a look.

Angelina’s Pick: “Bodum is one of my favorite brands.  I not only admire their great product design but also a cohesive high-quality experience across all touch-points of the brand.  Starting with the packaging, through desktop and mobile and ending with social it’s consistently strong, bold and recognizable.  They are the Apple of the food industry!”

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June 29, 2012

The Winning One


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