Category: Viewpoint


July 7, 2016

Isenberg Rebranding

Meghan’s Mind: Thoughts of a Millennial- Isenberg Rebranding

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January 30, 2015

Branding the Cause

Activists create slogans to rally like-minded individuals, to generate awareness, and express their support for an issue or cause.  Slogans are, in fact, the key message for the issues they represent. They are propagated by the news media and individuals via social media, often expanding their reach on a global scale at the speed of the Internet.

The most effective slogans serve the same function as taglines, conveying attitude, personality, and information of the cause with an emotional undercurrent. As in business, they can be associated visually with specific graphics elements, like colors and images, forming a readily discernible logo; as in the case of “Boston Strong.”

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December 11, 2014

2014: Brand Engagement is The New Black

In 2014, savvy brands throughout business, education, healthcare, nonprofit and retail sectors began buying into brand engagement in a major way. Retooling their web sites, adding social, mobile and content strategies to their arsenals, the new goal became creating dialogs with customers/prospects, positioning expertise, generating confidence and trust, engendering loyalty, and sometimes simply capturing the consumer’s attention for five more seconds. Gallup’s recent study of Customer Engagement trends and results revealed organizations that successfully engage their customers realize 63% lower customer attrition, 55% higher wallet share, and roughly 50% higher productivity.


In Tribute

During the past year, we lost several designers and creative innovators whose work has consistently inspired, amazed and informed us. The following is a tribute to these colleagues, friends, mentors and icons, and to their legacy.

Rene Burri

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June 30, 2014

High Meadows Institute

Social Enterprise – Nonprofit

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IFC (International Finance Corporation), Member of the World Bank Group

SUSTAIN: Cutting-edge Business Solutions Magazine

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May 28, 2014

Data and the Designer: Michael McPherson shares his thoughts on Data Visualization

People from all walks of scholarship, research, and business have sought more meaningful ways to analyze and communicate data since 2nd century Egyptians organized astronomical information into more easily scan-able charts to aid navigation. Today, for a variety of reasons – from the need to interpret Big Data to the dominance of mobile interfaces, data visualization is a hot topic.

We recently sat down with Michael McPherson, partner and creative director of Corey McPherson Nash, to talk about how he became interested in data visualization as both a designer and business person.


April 29, 2014

Got MOOCs?


Ed Tech: The Next Big Thing (that’s been with us for decades)

After 30 years serving technology companies and schools, Corey has helped more than its share of innovators launch, position and establish their version of “The Next Big Thing.” So, we’ve taken a crack at taming the Ed Tech frontier. Based on form, function and need this table breaks the sector down to manageable chunks of promising products.

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March 31, 2014

Powerful in Pink

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What do T-Mobile, Barbie, Evian, Dunkin Donuts, Victoria’s Secret, and LG have in common?

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