Category: Things We Think Are Thoughtful


January 27, 2014

Q. And A. with Jeff Forsyth, VP of Application Development at ABILITY Network

“Corey has the perfect mix of usability disciplines as well as great design talent… As the customer we know what we want to achieve, but Corey showed us the most efficient user-friendly way to accomplish our goals. The visual design team proposed clean and elegant designs that incorporated the user experience in a very intuitive way.”

Jeff Forsyth, VP of Application Development at ABILITY Network, has worked with Corey on four very different client engagments with Biogen Idec, Communispace, EMC and most recently, ABILITY Network. ABILITY Network is a leading healthcare technology company that provides a broad suite of innovative products and services that help manage the administrative complexities of healthcare.

View More


December 12, 2013

2013’s GREAT Moments in Brand Strategy

2013 has been a year of change and transition in the Brand Strategy field. As physical points-of-purchase have become increasingly virtual and the customer assumes ever-greater control of the brand communication process, strategic insight and emotional intelligence have become just as essential to creating a winning brand as the ability to generate revenue and optimize business processes.

Among the shifts we’ve seen in 2013, transaction-based interactions between customers and brands are moving closer to relationship-based interactions, customers and brands are now connected in remarkable new ways, the burgeoning demand for mobile interaction has opened a abundance of brand extension opportunities for any organization, and messaging has taken on a whole new meaning.

View More


November 14, 2013

The Great Messaging Divide

Does your company’s brand messaging align with your customers’ priorities?

If you are a business-to-business solution provider, a recent study conducted by McKinsey & Company would indicate that your chances of alignment are exactly “0.” Your brand messaging – the core of your brand – is asynchronized with your marketplace; no longer a brand asset, maybe it has become a neutral factor and, perhaps even, a liability.

Read more


Corey Case Study: Tech

NanoSteel

NanoSteel. Redefining steel. Redefining your business advantage.

Read more


October 30, 2013

Corey is selected to participate in Design Exchange Boston

Earlier this month, the Corey team went from Watertown to the Waterfront to engage with audience members at the first ever DxB (Design Exchange Boston) conference. DxB is a week of events and experiences celebrating the impact of collaborative, diverse, brave, and new design. The goal is to explore the ideas, work, and strategies that are currently shaping the Boston design culture.

Read more


May 21, 2013

Wouldn’t it Be Great to Give Back to Watertown?

The Corey team plants a roof garden at Perkins School for the Blind

Wouldn’t it be great if we could take time out from our busy schedules and give back to our community in a thoughtful way? Corey staffers stepped up to the challenge in a big way. After a team vote, we overwhelmingly chose to place our efforts into helping our Watertown neighbors, The Perkins School for the Blind. Steeped in rich history, Perkins was founded over 180 years ago as the first school for the blind in the United States. Perkins is located on a 38-acre campus on the Charles River in Watertown with partner programs in 65 countries. The school is committed to providing education and services that build productive, meaningful lives for children and adults around the world who are blind or deafblind, including those with additional disabilities. Corey embraces the Perkins legacy of education and discovery and is enthusiastic about lending our support. We’re dedicating our time this Spring to a number of different events including some outdoor rooftop garden weeding, as well as fun activities with students including Perkins Track and Field Events and Alumni Weekend events. To show their appreciation, Perkins will set up a group tour where Corey can participate in some experiential activities around the campus.

We knew that volunteering would be good for our community, but the personal rewards have been GREAT.

View More


April 18, 2013

Wouldn’t it be great if the Dwiggins Lectures happened every day?

Whether it’s visualizing every sequence of DNA in existence, or searching for evolution within Darwin’s Origin of Species, Ben Fry looks to express the ineffable through data. The evening was brimming with inspiring ideas related to data and new ways of presenting complex information–challenges we face everyday as designers at COREY.


December 5, 2012

Designers Connect through Cultural Exchange @ COREY

Friday, November 30th was far from typical at Corey McPherson Nash (COREY).
D Jeong, our creative director, welcomed Korean designers with 안녕하십니까 (annyeong hashimnikka) or Good Morning. Many of the Korean designers that attended had not known of her cultural background until she had started speaking in Korean during the small group sessions that coalesced at the COREY studio tour. The studio tour was part of DMI’s (Design Management Institute) “Advanced Design Management and Innovation Workshop” and COREY was delighted to host Korean designers, advertisers, and other industry attendees. The studio tour allowed participants to interact, network, and gain perspective into how other designers approach a business challenge.

View More


November 7, 2012

Who Needs School Anyway?

Hundreds of people gathered for MITX’s annual FutureM event in Cambridge from October 23-26. Corey McPherson Nash (COREY) was honored to speak at the 2012 FutureM conference where many of Boston’s innovators in mobile, media, marketing, product development and business advancement come together to discuss the future of many diverse fields.

COREY organized the panel discussion that addressed “Who Needs School Anyway?” Dr. James Tracy, Michael McPherson, and Kul Wadhwa spoke on the new models of education and how students entering college in the coming years will experience drastic changes. Moira Kelly, President and Executive Director of Explo moderated the discussion.

View More


October 10, 2012

COREY featured on WGBH Radio

WGBH Radio Boston interviews COREY on the art and science of designing logos in a soundbite world.

View More


Latest Tweets

Portfolio

*FLICKR WIDGET* View More