Category: Q&A


April 25, 2012

Q & A with Mary Crowley, Director of Public Affairs and Communications, The Hasting Center

Corey was a superb listener, which is crucial in understanding the culture of an organization and its stakeholders in order to create a successful product. The creative brief Corey prepared reflected that careful listening and in fact was almost like a branding effort for Hastings and its new consumer effort, Help with Hard Questions.”

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March 8, 2012

Q&A with Maura Smith, Director of Development, Lowell Community Health Center

Q&A

“In large-scale organizations, there are often so many different points of view but COREY helped us come to consensus in a way that made everyone feel heard and respected.” Maura Smith, Director of Development and External Affairs, Lowell Community Health Center

1. You knew COREY from the independent school world and you ventured into the critical world of community health. Why did decide to hire COREY for LCHC’s very important brand debut?

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October 17, 2011

Q & A with Conall Ryan, Publishing Veteran

Q&A

“What keeps me coming back to Corey is the individual brilliance of the players, the depth and breadth of skills sets in the company, and the consistently excellent quality of your work”. Conall Ryan

Conall Ryan has worked with Corey throughout his illustrious career in publishing, awarding the Corey team with challenging interactive projects for Houghton Mifflin, McGraw Hill and Reader’s Digest.

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May 10, 2011

Q & A with Xigo’s VP of Marketing, Tim Eckles

“We wanted to be clear about being innovative, about identifying ourselves as a Saas in an old space (telecom expense management), and play up ideas about ease, immediacy, and the freemium experience. Corey helped us identify how to navigate the whole Xigo experience-from offline to online. You gave us our story.” Tim Eckles, Vice President of Marketing, Xigo

Xigo, previously know as Invoice Insight, selected the team of experts at Corey to create a comprehensive rebranding strategy and tactical program to bring the Xigo brand to life. Corey’s team was tasked with helping Xigo broaden its customer base and differentiate itself in the TEM marketplace.

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April 13, 2011

Q&A with Mary Shea, Project Manager, and John Bogan, Designer

Q&A

We’re pleased to introduce the newest members of the Corey team—Mary Shea, Project Manager, and John Bogan, Designer. Read our Q&A’s with them and learn more about the voices behind the Corey brand. For more on Mary and John, read the press release then, check out our video showing more of our team of talent and the amazing work they produce.

 

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March 14, 2011

Q & A with Cushing Academy Headmaster, Dr. James Tracy

Q&A

“We looked at members of the Corey team as experts in the field but also, in many ways, as colleagues. This was particularly helpful during the process of questioning, discovery, and decision-making. We never felt like we were “on the clock” with the firm and always felt like we were a top priority.” Dr. James Tracy

This past year, Corey has had the pleasure of designing award-winning messaging and recruitment materials for Cushing Academy. We sat down with Dr. James Tracy, Headmaster, Cushing Academy, to hear his thoughts on how Corey’s branding, “Learning at the Leading Edge,” helped in positioning Cushing as a leader in preparing students for the unprecedented challenges in the 21st century.

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December 17, 2010

Q & A with Keurig VP & General Manager- At Home Division, John F. Whoriskey

Corey has enjoyed the great privilege to work with Keurig over the past two years on a number of branding initiatives for their At Home and their Away From Home divisions. Our work has run the gamut from brand strategy and corporate identity to packaging, direct mail and ads. We sat down with John Whoriskey, Vice President, General Manager of Keurig Coffee’s At Home division, to hear his thoughts on how Corey helped perk up the Keurig brand.

1. What most impressed you about Corey’s pitch to Keurig?

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November 29, 2010

Q & A with E Ink’s Director of Marketing, Lawrence Schwartz

Q&A

“After the launch of the site, we found that initial traffic spiked to 5x the level we had before the launch. As for the video, it has been extremely popular, which is very gratifying. The views were over 50,000 in the first week, and for a while it was the top video on the site that is hosting it…At a fundamental level, Corey really challenged us to think about core messages that highlight what differentiates us from competitive offerings.” Lawrence Schwartz, Director of Marketing, E Ink.

Corey recently developed a new suite of digital communications (Web site, video, knowledge center) for market leader, E Ink, whose technology powers major e-readers. We sat down with Lawrence Schwartz, E Ink’s Director of Marketing, to get his read on working with Corey and of course to find out his preferred method of reading.

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September 15, 2010

Q&A with Steve Clem, Executive Director, AISNE

Giving kids the opportunity to receive the best education possible is always a top priority, so we were thrilled to work with the Association of Independent Schools in New England (AISNE), an organization that provides educational leadership and relevant, responsive services to select New England Independent Schools. Their goal is to promote equity, excellence and collaboration within these schools and to help promote the message that AISNE schools, and all schools, have the potential to make our world better through their work to inspire, guide and educate children. Steve Clem, the Executive Director of AISNE, gave us some insight into AISNE and what he liked most about working with us as we developed crisp messaging and revamped their online experience. Enjoy and make sure to check out their Web site at www.aisne.org.



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August 20, 2010

Q & A with social entrepreneur, Alex Bernadotte, founder of Beyond 12 (formerly CollegeSUCCESS)

We always love doing work for nonprofits and we recently finished developing a nonprofit brand from the ground up. What was formerly CollegeSUCCESS will be Beyond12 in a few weeks once their new Web site and brand goes live. We sat down with founder and CEO Alex Bernadotte to ask her some questions about her company’s brand, her background, and Beyond12. Beyond12 is true social entrepreneurship–it is a national nonprofit organization looking to increase the number of first generation, underrepresented and low-income students who graduate from colleges and universities. If you have any other questions for Alex, please comment here.

Why did you decide to hire Corey as your branding firm?

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