Category: News


August 5, 2014

Design4Drupal 2014: Where the Rubber Meets the Road

Michael McPherson, Partner & Creative Director, and Ryan Evans, Director of Experience Design, recently attended the Design4Drupal Boston 2014 conference at MIT’s Stata Center. The event is a place for front-end designers and back-end developers to discuss issues, techniques and innovations related to the ways they collaborate on web sites. Through the weekend three key themes emerged: Collaboration, Community, and the Responsive Web.

A successful website is made up of many parts and integrating a successful UX design with backend functionality can often be frustrating. One of the keys here is to collaborate, or as one speaker put it: avoid hand-offs. The more we can trust and listen to team members while dissolving the ambiguity inherent in a project with multiple players, the more successful our web launches will be.

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July 9, 2014

NEWS RELEASE: Corey designs IFC’s SUSTAIN; a business magazine about sustainability

Designed by national branding firm Corey McPherson Nash, SUSTAIN showcases the power of thoughtful design and strategic content

WATERTOWN, MA (July 8, 2014) – Corey McPherson Nash (www.corey.com) the nationally prominent branding and design firm, today announced the availability of SUSTAIN: Cutting-edge business solutionsmagazine, created by Corey for International Finance Corporation (IFC), a member of World Bank Group. SUSTAIN was developed to help companies strengthen their performance, meet the challenges of building a sustainable enterprise, and provide a platform for businesses to learn from each other.

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May 22, 2014

“This is how designers party”

pofliz2

Ready, Set, Design!

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October 30, 2013

Corey is selected to participate in Design Exchange Boston

Earlier this month, the Corey team went from Watertown to the Waterfront to engage with audience members at the first ever DxB (Design Exchange Boston) conference. DxB is a week of events and experiences celebrating the impact of collaborative, diverse, brave, and new design. The goal is to explore the ideas, work, and strategies that are currently shaping the Boston design culture.

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May 21, 2013

Wouldn’t it Be Great to Give Back to Watertown?

The Corey team plants a roof garden at Perkins School for the Blind

Wouldn’t it be great if we could take time out from our busy schedules and give back to our community in a thoughtful way? Corey staffers stepped up to the challenge in a big way. After a team vote, we overwhelmingly chose to place our efforts into helping our Watertown neighbors, The Perkins School for the Blind. Steeped in rich history, Perkins was founded over 180 years ago as the first school for the blind in the United States. Perkins is located on a 38-acre campus on the Charles River in Watertown with partner programs in 65 countries. The school is committed to providing education and services that build productive, meaningful lives for children and adults around the world who are blind or deafblind, including those with additional disabilities. Corey embraces the Perkins legacy of education and discovery and is enthusiastic about lending our support. We’re dedicating our time this Spring to a number of different events including some outdoor rooftop garden weeding, as well as fun activities with students including Perkins Track and Field Events and Alumni Weekend events. To show their appreciation, Perkins will set up a group tour where Corey can participate in some experiential activities around the campus.

We knew that volunteering would be good for our community, but the personal rewards have been GREAT.

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December 5, 2012

Designers Connect through Cultural Exchange @ COREY

Friday, November 30th was far from typical at Corey McPherson Nash (COREY).
D Jeong, our creative director, welcomed Korean designers with 안녕하십니까 (annyeong hashimnikka) or Good Morning. Many of the Korean designers that attended had not known of her cultural background until she had started speaking in Korean during the small group sessions that coalesced at the COREY studio tour. The studio tour was part of DMI’s (Design Management Institute) “Advanced Design Management and Innovation Workshop” and COREY was delighted to host Korean designers, advertisers, and other industry attendees. The studio tour allowed participants to interact, network, and gain perspective into how other designers approach a business challenge.

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November 7, 2012

Who Needs School Anyway?

Hundreds of people gathered for MITX’s annual FutureM event in Cambridge from October 23-26. Corey McPherson Nash (COREY) was honored to speak at the 2012 FutureM conference where many of Boston’s innovators in mobile, media, marketing, product development and business advancement come together to discuss the future of many diverse fields.

COREY organized the panel discussion that addressed “Who Needs School Anyway?” Dr. James Tracy, Michael McPherson, and Kul Wadhwa spoke on the new models of education and how students entering college in the coming years will experience drastic changes. Moira Kelly, President and Executive Director of Explo moderated the discussion.

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October 10, 2012

COREY featured on WGBH Radio

WGBH Radio Boston interviews COREY on the art and science of designing logos in a soundbite world.

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August 3, 2012

Some of Our Favorite Brands

Some of the COREY team shared their insight into their favorite brands.  We asked folks to come forward with their favorite brand and their connection with it.  From the well-known MET to the unsung Bodum, we have pretty eclectic tastes and some surprising answers.  Take a look.

Angelina’s Pick: “Bodum is one of my favorite brands.  I not only admire their great product design but also a cohesive high-quality experience across all touch-points of the brand.  Starting with the packaging, through desktop and mobile and ending with social it’s consistently strong, bold and recognizable.  They are the Apple of the food industry!”

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June 29, 2012

The Winning One


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