Category: Event

September 14, 2011

Corey’s FutureM event – Sprezzatura

Last night, we hosted provocative, engaging and thoughtful discussions around Sprezzatura. Sprezzatura as Castiglione defined it is “…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.”

Corey’s spin on Sprezzatura was in full play with stations conducted by:

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April 25, 2011

Week in Events: Our Thoughts on Pecha Kucha 22 and the 37th Annual Dwiggins Lecture

PechaKucha Boston Logo & Luba Lukova Lecture Poster

Last week, we were lucky enough to attend two design events in town – Boston’s 22nd PechaKucha event and Club Oberon, and the 37th annual Dwiggins Lecture in the Boston Public Library. We asked each other questions to share our thoughts on these events with you on the Bulb, and invite you to contribute to the conversation.

November 5, 2010

The Most Thoughtful Quotes from Corey’s Making the Most with Mobile Event

Here’s a compilation of what we think were the most provocative and insightful comments our panelists made at Corey’s 11.3 event on Making The Most with Mobile.

Alex Laats, General Partner, Commonwealth Capital Ventures

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November 4, 2010

Cater to Your Customer – Join Us on November 10

Our Director of Experience Design, Ryan Evans, will be speaking at an event sponsored by MITX titled “Cater to Your Customer: Adapting User Personas to Social Engagement” on November 10th in Cambridge. We hope you can join us! Here’s some additional information about the event:

A company engaged in social media is a dime a dozen in 2010, but how many of those companies are in sync with the hearts and minds of their customers? Learn how to delve deeper into the opportunities of social media by understanding how to target users based on their attitude, goals, and behaviors. Capturing your audience’s attention at an almost subconscious level to address their needs and interests will be a necessity to effectively and consistently engage with consumers through social media.

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October 26, 2010

Making the Most With Mobile – Join Us in Cambridge on November 3rd

Each year, we host an event for our clients to meet each other and exchange their point of view on a relevant and sizzling business topic. I really like this event – there are no canned speeches, no requisite slide decks but rather an engaged, active, provocative and spirited dialogue shared between energetic minds. Our only real criteria for this gathering, besides offering a peer networking venue for our clients, is that the topic and the venue must relate, in some way, to what we do at Corey.

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April 19, 2010

Embracing Branding with Non-profits

I had the great privilege of participating as a panelist in National Provider’s Council Annual meeting two weeks ago. The keynote address was on The Power of Branding.

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April 2, 2010

Montessori 2010 – Brand Communications and Successful Marketing

What is your school’s identity? What are its unique features and benefits? Most importantly, how would the various constituents in your community answer the above questions? With rising tuitions and increased competition, schools need to present a concise, compelling, and consistent message. Examine both traditional and new marketing tools, including social media, that will help you hone and project an accurate, positive image.

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April 1, 2010

Independent School Campaign Communications

A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).

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February 1, 2010

Effective Use of Social Media for Independent Schools

November 16, 2009

American Judge

Recently, I had the opportunity to help judge the 14th annual MITX Interactive Awards. You can see the list of finalists here. The winners will be announced November 17 at an awards ceremony at the Boston Marriott Copley Place. The MITX Interactive Awards honor the best interactive work from New England’s digital marketing & media community.

Judging the awards was a great experience. It gave me more insight into how non-designers look at work — and that was refreshing. My experience as a judge contrasted sharply from my experience in the workplace in some ways, and mirrored my workplace experience in other ways.

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