Last night, we hosted provocative, engaging and thoughtful discussions around Sprezzatura. Sprezzatura as Castiglione defined it is “…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.”

Corey’s spin on Sprezzatura was in full play with stations conducted by:

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Last week, we were lucky enough to attend two design events in town – Boston’s 22nd PechaKucha event and Club Oberon, and the 37th annual Dwiggins Lecture in the Boston Public Library. We asked each other questions to share our thoughts on these events with you on the Bulb, and invite you to contribute to the conversation.

When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.

On December 3rd, Chris Klaehn, Partner & Director of Brand Strategy, gave a talk entitled “Everybody Loves a Winner” at the Association of Fundraising Professionals, Conference on Philanthropy.

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Here’s a compilation of what we think were the most provocative and insightful comments our panelists made at Corey’s 11.3 event on Making The Most with Mobile.

Alex Laats, General Partner, Commonwealth Capital Ventures

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Our Director of Experience Design, Ryan Evans, will be speaking at an event sponsored by MITX titled “Cater to Your Customer: Adapting User Personas to Social Engagement” on November 10th in Cambridge. We hope you can join us! Here’s some additional information about the event:

A company engaged in social media is a dime a dozen in 2010, but how many of those companies are in sync with the hearts and minds of their customers? Learn how to delve deeper into the opportunities of social media by understanding how to target users based on their attitude, goals, and behaviors. Capturing your audience’s attention at an almost subconscious level to address their needs and interests will be a necessity to effectively and consistently engage with consumers through social media.

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Each year, we host an event for our clients to meet each other and exchange their point of view on a relevant and sizzling business topic. I really like this event – there are no canned speeches, no requisite slide decks but rather an engaged, active, provocative and spirited dialogue shared between energetic minds. Our only real criteria for this gathering, besides offering a peer networking venue for our clients, is that the topic and the venue must relate, in some way, to what we do at Corey.

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I had the great privilege of participating as a panelist in National Provider’s Council Annual meeting two weeks ago. The keynote address was on The Power of Branding.

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What is your school’s identity? What are its unique features and benefits? Most importantly, how would the various constituents in your community answer the above questions? With rising tuitions and increased competition, schools need to present a concise, compelling, and consistent message. Examine both traditional and new marketing tools, including social media, that will help you hone and project an accurate, positive image.

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A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).

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UCDA Design Summit 2010 Keynote

Keynote presentation by Chris Klaehn in Nashville at the 2010 UCDA Design Summit

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