Category: Design Commentary


January 7, 2011

New Sights at the MFA’s Art of the Americas Wing

I made my first visit to the new Art of the Americas Wing in the MFA on opening day. It was great to see the new spaces and the new pieces of the addition, but also to see familiar pieces from the museum that are shown in a new light within the wing. I was struck by the way the context in which pieces were displayed really contributed to the way I saw them.

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November 17, 2010

Sartorialist – A shot of inspiring energy

The Sartorialist  (http://thesartorialist.blogspot.com/) takes photos of people that he sees on the streets of New York, Milan, Paris, Berlin or wherever he happens to be. He’s not only great at spotting very cool looking people but also a master of capturing fleeting moments in everyday life.

I have been following the Sartorialist Blog for few years now. I’ve used his photographs to brainstorm color pallets for various identity project. I found that the surprising color combinations found in people’s clothing and surroundings are a lot more interesting and spark ideas that I wouldn’t normally think about.

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November 8, 2010

What looks good should taste good, and what tastes good should always look good

In Korea, there’s an old saying “What looks good tastes good.” Here in America, there’s a saying “Don’t judge a book by its cover.” One emphasizes the importance of making things beautiful and the other of good contents. And I find it very hard to argue with either point.

At Corey, we always strive to achieve both. To us, one can’t exist without the other.

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October 22, 2010

Notes on “Design 2014: Harnessing the Power of Design Thinking Now”

Branding and design professionals are constantly challenged to adapt to new technical, social and economic changes to remain relevant to their clients, so I was not surprised that when AIGA Boston offered a panel discussion in early October entitled “Design 2014: Harnessing the Power of Design Thinking Now,” it quickly filled up. Several members of our creative team at Corey were there to seek answers to the questions posed in the announcement: “How might we educate designers as problem solvers of the future? How might a designer evolve and look ahead in order to solve the future problems clients & business models pose? How does a creative business need to evolve to stay competitive and offer their clients competitive thinking?” The panel represented a wide range of the professional landscape. Moderated by Angela Shen-Hsieh, the CEO of visual i/o, they included:

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October 20, 2010

Themetic Photographs

These two photographers caught our attention for their thematic series.

First up is the work of David Ryle. Ryle’s work spans all genres, but what really grabbed us was the Badly Parked Fiats series. Each photograph is humorous but also brilliantly captures the European urban sprawl.

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June 1, 2010

A "Typefacing" Good Time

A week and a half ago, we at Corey hosted AIGA’s AFTA event at Barlow’s in South Boston for an evening of libations and a thoughtfully good time. AFTA is an agenda-free, social gathering of creative people in Boston area. Each month, a volunteer firm selects a location to host the event after work.

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May 11, 2010

Isis – A Brand Grows Up

“Our new logo connotes the circle of life and interlocking rings of community, education and products that our clients come to know and love – what a perfect visual,” said Jo McChesney, Co-Founder and CEO of Isis. “We are thrilled with the resulting brand identity that Corey McPherson Nash created for us – not only the logo but all of the physical elements – they clearly communicate our brand personality and promise to our core audiences, and will grow with us as we continue to evolve over many years to come.”

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September 22, 2009

Requiem for the Nickelodeon Logo

After 25 years, Nickelodeon has redesigned the famous “splat” logo. When I first heard the news – and saw the new logo – the first question that came to mind was, “Why?” What possible reason could there be for redesigning one of the most recognizable and beloved trademarks in the world?

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