Category: Conversations with Corey


November 7, 2012

Who Needs School Anyway?

Hundreds of people gathered for MITX’s annual FutureM event in Cambridge from October 23-26. Corey McPherson Nash (COREY) was honored to speak at the 2012 FutureM conference where many of Boston’s innovators in mobile, media, marketing, product development and business advancement come together to discuss the future of many diverse fields.

COREY organized the panel discussion that addressed “Who Needs School Anyway?” Dr. James Tracy, Michael McPherson, and Kul Wadhwa spoke on the new models of education and how students entering college in the coming years will experience drastic changes. Moira Kelly, President and Executive Director of Explo moderated the discussion.

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October 10, 2012

COREY featured on WGBH Radio

WGBH Radio Boston interviews COREY on the art and science of designing logos in a soundbite world.

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August 3, 2012

Some of Our Favorite Brands

Some of the COREY team shared their insight into their favorite brands.  We asked folks to come forward with their favorite brand and their connection with it.  From the well-known MET to the unsung Bodum, we have pretty eclectic tastes and some surprising answers.  Take a look.

Angelina’s Pick: “Bodum is one of my favorite brands.  I not only admire their great product design but also a cohesive high-quality experience across all touch-points of the brand.  Starting with the packaging, through desktop and mobile and ending with social it’s consistently strong, bold and recognizable.  They are the Apple of the food industry!”

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June 22, 2012

Designers Take Flight at our HOW Studio Tour

COREY was thrilled to host over 120 designers at our office as part of the HOW Design Live Conference. We spent this morning greeting designers from all over the globe, welcomed them with PMS-colored fruit, chilled water, cool music and a photo contest for the best shot of our space. Our rules, take a shot of our space, send it to our hashtag #COREYhowtour and enter to win one of our orange t-shirts and a famous COREY shadowbox. We’ll select the winning photo next week.

In preparation for the event, we created a visual theme anchored in arrows of aspiration and community and produced a snappy video showing highlights of COREY’s recent branding, digital and campaign work.

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April 25, 2012

Q & A with Mary Crowley, Director of Public Affairs and Communications, The Hasting Center

Corey was a superb listener, which is crucial in understanding the culture of an organization and its stakeholders in order to create a successful product. The creative brief Corey prepared reflected that careful listening and in fact was almost like a branding effort for Hastings and its new consumer effort, Help with Hard Questions.”

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February 14, 2012

Valentines’ Thoughts from the folks that bring you Thoughtful Branding and Design

From the hearts, hands and eyes of those who make up COREY, take a look at some of our thoughtful remembrances of Valentine’s Day.

“For my first Valentine’s Day with my now-husband — a model train collector — I randomly purchased a book about the history of passenger locomotives. The bookstore didn’t have a vast selection of train books; I think I had a choice of three. Having known him for all of 6 weeks, I was not aware of his extensive book collection, nor of his specific interests. I was simply picking out a “train book.”

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November 4, 2010

November: Conversations with Corey

This month’s video features more of the team at Corey. A prospect had a new charge in their RFP-create a video so we can meet the team-remotely.  We love this kind of thinking. And, as you will see, we had a lot of fun making the video.

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September 29, 2010

September Conversations with Corey

Here is the third installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our third interview is with our yoga-loving, super talented, intern, (actually, since the recording of this video Ari has become an full Designer for us – that’s how much we liked his work!), Ari Weinkle.

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August 3, 2010

July/August: Conversations with Corey

ere is the second installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our second interview is with our Lego-loving director of experience design, Ryan Evans, who has walked a million miles in a user’s shoes.

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June 23, 2010

Welcome to Conversations with Corey

Here is the first installment in our monthly series featuring a behind-the-scenes look at the incredible people who work here. We ask four simple questions: What does branding mean to you, what does thoughtful mean to you, what’s your favorite brand and why do you work here?

Our first interview is with our multi- faceted, licorice-eating, task-master of all things, our office director Marisa Petrillo.

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