Category: Conversations with Corey


February 13, 2014

For the love of giving back – Biogen Idec’s “Care Deeply” Campaign

Biogen Idec turned to Corey to position a employee engagement campaign focusing on volunteering, teamwork, and collaboration. The impact was so great that Care Deeply has become an annual volunteer initiative that drives great results. What’s not to love about that?

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February 12, 2014

For the love of a bargain with a mission – Goodwill Industries

Goodwill Industries

Corey loves a brand with a mission like Goodwill’s – “Independence and dignity through work.” Corey was engaged by Goodwill Industries to create a new and confident look that reinforced the thoughtful work that the company does in our communities. The messaging is sincere and important, just like the meaningful contributions made by the company.

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February 11, 2014

For the love of emotion – OMIGOSH – Atlantic Broadband’s “Get It All” Campaign


January 31, 2014

Wouldn’t It Be Great If We Could Predict the Year Ahead?

Corey Offers a Glimpse into 2014 and It Looks Amazing

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January 27, 2014

Q. And A. with Jeff Forsyth, VP of Application Development at ABILITY Network

“Corey has the perfect mix of usability disciplines as well as great design talent… As the customer we know what we want to achieve, but Corey showed us the most efficient user-friendly way to accomplish our goals. The visual design team proposed clean and elegant designs that incorporated the user experience in a very intuitive way.”

Jeff Forsyth, VP of Application Development at ABILITY Network, has worked with Corey on four very different client engagments with Biogen Idec, Communispace, EMC and most recently, ABILITY Network. ABILITY Network is a leading healthcare technology company that provides a broad suite of innovative products and services that help manage the administrative complexities of healthcare.

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December 12, 2013

2013’s GREAT Moments in Brand Strategy

2013 has been a year of change and transition in the Brand Strategy field. As physical points-of-purchase have become increasingly virtual and the customer assumes ever-greater control of the brand communication process, strategic insight and emotional intelligence have become just as essential to creating a winning brand as the ability to generate revenue and optimize business processes.

Among the shifts we’ve seen in 2013, transaction-based interactions between customers and brands are moving closer to relationship-based interactions, customers and brands are now connected in remarkable new ways, the burgeoning demand for mobile interaction has opened a abundance of brand extension opportunities for any organization, and messaging has taken on a whole new meaning.

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November 14, 2013

The Great Messaging Divide

Does your company’s brand messaging align with your customers’ priorities?

If you are a business-to-business solution provider, a recent study conducted by McKinsey & Company would indicate that your chances of alignment are exactly “0.” Your brand messaging – the core of your brand – is asynchronized with your marketplace; no longer a brand asset, maybe it has become a neutral factor and, perhaps even, a liability.

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Corey Case Study: Tech

NanoSteel

NanoSteel. Redefining steel. Redefining your business advantage.

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May 21, 2013

Wouldn’t it Be Great to Give Back to Watertown?

The Corey team plants a roof garden at Perkins School for the Blind

Wouldn’t it be great if we could take time out from our busy schedules and give back to our community in a thoughtful way? Corey staffers stepped up to the challenge in a big way. After a team vote, we overwhelmingly chose to place our efforts into helping our Watertown neighbors, The Perkins School for the Blind. Steeped in rich history, Perkins was founded over 180 years ago as the first school for the blind in the United States. Perkins is located on a 38-acre campus on the Charles River in Watertown with partner programs in 65 countries. The school is committed to providing education and services that build productive, meaningful lives for children and adults around the world who are blind or deafblind, including those with additional disabilities. Corey embraces the Perkins legacy of education and discovery and is enthusiastic about lending our support. We’re dedicating our time this Spring to a number of different events including some outdoor rooftop garden weeding, as well as fun activities with students including Perkins Track and Field Events and Alumni Weekend events. To show their appreciation, Perkins will set up a group tour where Corey can participate in some experiential activities around the campus.

We knew that volunteering would be good for our community, but the personal rewards have been GREAT.

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December 5, 2012

Designers Connect through Cultural Exchange @ COREY

Friday, November 30th was far from typical at Corey McPherson Nash (COREY).
D Jeong, our creative director, welcomed Korean designers with 안녕하십니까 (annyeong hashimnikka) or Good Morning. Many of the Korean designers that attended had not known of her cultural background until she had started speaking in Korean during the small group sessions that coalesced at the COREY studio tour. The studio tour was part of DMI’s (Design Management Institute) “Advanced Design Management and Innovation Workshop” and COREY was delighted to host Korean designers, advertisers, and other industry attendees. The studio tour allowed participants to interact, network, and gain perspective into how other designers approach a business challenge.

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